Retail Insights Data Specialist

Halifax, Nova Scotia

Reference #JL-7539

Incorporated in 1963 and publicly traded since 1982, Empire Company Limited proudly employs 128,000 people and franchise affiliates who are dedicated to delivering exceptional shopping experiences and high-quality food. With a network of over 1,600 stores across all 10 provinces, operating under various banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores, representing a unified commitment to serving communities throughout Canada.

Empire Media is a division dedicated to leveraging the power of media and digital advertising to enhance customer engagement across its retail network. Empire Media+ operates at the intersection of retail and media, offering targeted advertising solutions through a variety of channels, including in-store media, digital platforms, and loyalty programs.

Meridia is thrilled to partner with Empire Media+ in the recruitment of a talented individual to join their growing organization as Retail Insights Data Specialist as part of their Retail Media Network team based in Halifax, Nova Scotia.

Role Description:

The Retail Insights Data Specialist will be responsible for analyzing advertiser data to deliver key insights such as category, audience, and product-specific metrics. You'll leverage both quantitative and qualitative research methods to gain a deeper understanding of the advertisers' customers, delivering causal insights and impact analyses.

Key Responsiblities:

• Analyze advertiser data to deliver key insights (e.g., category, audience, and product specific metrics) and performance recommendations.
• Leverage quantitative and qualitative research methods to unlock a deeper understanding of advertisers' customers.
• Deliver causal insights and measurement impact analysis.
• Execute manual statistical analysis to validate data interpretations and ensure the accuracy of automated processes, documenting methods and results comprehensively.
• Execute end-to-end measurement projects and make actionable recommendations to the business.
• Provide insights for process and measurement/analytics tools and platforms improvement initiatives to scale data and measurement solutions.
• Build and analyze key metrics to uncover trends and root causes of issues.

Qualifications:

• Undergraduate degree.
• 8+ years experience in data analytics.
• Proficient in using common analytics tools such as R and Python.
• Experience building customer segments using advanced query techniques on large data sets.
• CDP experience is a plus.
• Experience building decisioning models (e.g., propensity).
• Experience with planning, development, and analysis of primary quantitative research.
• Ability to synthesize and clearly communicate findings from data and research to focus on the critical issues and actionable opportunities.

Empire Media is committed to offering a career that thrives at the intersection of innovation and collaboration.

Beyond your paycheque, they provide a comprehensive Total Rewards package designed to support your well-being in every way. From a competitive benefits package, including health and dental coverage, to a robust retirement and savings plan. Enjoy a 10% in-store discount across all banners, access to virtual healthcare, and ample learning and development resources to fuel your professional growth. With paid vacation, days off, and parental leave top-up, they ensure that your time away from work is just as rewarding. Relocation assistance may also be provided for qualified candidates interested in making Nova Scotia their new home.

Teammates adhere to a hybrid work model that requires your presence at one of their office locations at least three days per week. This ensures that you'll be an integral part of their vibrant office culture, with the flexibility to balance work and life effectively.

For more information about Empire Company Limited, please visit: https://www.empireco.ca/

To express interest in this opportunity please apply online directly:

https://meridiarecruitment.ca/Career/17344525414170000008yvd

If you have any questions, please contact Brittany Neaves, Consultant, at [email protected] or Jeff Lanthier, Partner, at [email protected]. If you require accommodation to participate in the recruitment process, please let us know.

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.

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