Join Our Team as a Marketing Specialist at Atlantic Lottery for 12-months!

Are you a creative and strategic thinker with a passion for marketing? Join our dynamic team as a Marketing Specialist and play a pivotal role in shaping and executing integrated marketing campaigns across the enterprise. Reporting to a Campaign Manager, you will collaborate closely with internal stakeholders and external agencies to ensure a cohesive and impactful campaign voice. Your efforts will be crucial in monitoring key performance indicators, aligning them with enterprise goals, and seeking opportunities to optimize marketing results and budget efficiency.

Why You Will Love Working Here:

• Innovative Environment: Be part of a forward-thinking team that values creativity and innovation in marketing.
• Professional Growth: Opportunities for continuous learning and professional development to help you grow in your career.
• Collaborative Culture: Work in a supportive and collaborative environment where your ideas and contributions are valued.
• Impactful Work: Play a key role in campaigns that make a difference and drive the success of AL.

Application Deadline: January 10, 2025

Reporting: New Campaign Manager

Salary Band: 11 Professional

Onboarding &/or Probation: Full-time in-office for the first 6 months, based in Moncton, NB or Halifax, NS. After this time, you can choose to either continue working full-time in the office or switch to a hybrid model, coming into the office 2-3 times a week.

Education and Experience:

• Post-secondary degree in business, marketing, or a related discipline.
• Minimum 2-3 years of marketing experience, including working with external vendors and managing the briefing process to ensure strategic alignment.
• Experience coordinating marketing initiatives and campaigns.
• Experience with digital marketing, social media platforms, and content creation.
• Intermediate project management skills and the ability to coordinate multiple tasks.
• Strong analytical skills and experience with data reporting.
• Must be 19 years of age or older to apply
• Must reside in Atlantic Canada

Key Skills Requirements:

• Data Interpretation: Analyze data from various sources to support data-driven marketing activities.
• Campaign Execution: Assist in building and executing marketing campaigns from start to finish, including tactic identification, scheduling, creative development, monitoring, optimization, and post-campaign reporting.
• Collaboration: Work effectively with internal departments and external vendors.
• Adaptability: Thrive in ambiguous situations with frequently changing time frames and short deadlines.
• Vendor Management: Manage external vendors, ensuring they deliver on strategy.
• Multi-tasking: Handle multiple tasks, problem-solve, prioritize, and manage a variety of activities competently.
• Resilience: Maintain composure in stressful situations and be willing to work beyond regular business hours when necessary.

AL Benefits:

• Extended health coverage that includes medical, dental, and vision.
• Basic life insurance and disability.
• Defined Benefit Pension Plan.
• Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
• Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
• Two volunteer days per year.
• Career advancement opportunities.

Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.

Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.

Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference checks and mandatory criminal background checks. Financial and educational background checks may also be conducted as part of our comprehensive hiring process.