Marketing Campaign Manager
Closed
Join Our Team as a Marketing Campaign Manager at Atlantic Lottery!
Are you passionate about marketing strategy, data-driven decision-making, and creative problem-solving? Atlantic Lottery (AL) is seeking a dynamic Marketing Campaign Manager to join our team. In this role, you'll be instrumental in planning, executing, and analyzing marketing campaigns that drive brand awareness and customer engagement.
Application Deadline: Posting will remain open until the position is filled or interviews begin.
Salary Band: $71,652 - $113,748 - A reasonable estimate of the pay range for this role is $76,000 - $86,000 at the time of this posting. (Individual pay is determined by factors such as job-related skills, market conditions, relevant experience, education, training and internal equity).
Work Location: Office or Hybrid option working from our Moncton or Halifax Offices.
Develop and Lead Campaigns: Create and manage integrated B2C marketing campaigns across various channels, including email, programmatic, social media, display, video, TV, and out-of-home.
Collaborate with Teams: Work closely with cross-functional teams to build comprehensive player marketing initiatives that achieve KPIs and delight our players.
Manage Agencies: Oversee the delivery of campaign activities by internal and external agencies, including designers, animators, and printers.
Ensure Timely Delivery: Manage the successful delivery of marketing campaigns on time and within budget.
Optimize Campaigns: Continuously monitor and optimize in-market campaigns, providing regular reports and insights on campaign performance, including web analysis and KPI evaluation.
Measure ROI: Regularly measure and report on the ROI of campaigns to stakeholders.
Leadership: Provide leadership and mentorship to your team, fostering a collaborative and high-performance work environment. Lead by example in driving innovative marketing strategies and solutions.
Education and Experience:
- 5+ years of professional marketing experience.
- 2-3 years of leadership experience, with a proven ability to lead and inspire a team.
- Post-secondary degree or diploma in business, marketing, or a related discipline.
- Experience with external vendors, including briefing, managing relationships, and ensuring strategic delivery.
- Extensive knowledge of both traditional and digital marketing.
- Ability to occasionally work beyond traditional business hours.
Professional Skills:
- Demonstrated ability to interpret data from various sources and build data-driven marketing strategies.
- Experience in developing and executing comprehensive marketing strategies from start to finish.
- Proven track record of successful collaboration with internal departments and external vendors.
- Highly flexible and adaptable to changing time frames and short deadlines.
- Keen eye for detail and strong organizational skills.
- Excellent verbal and written communication skills.
- Ability to multi-task, problem-solve, and prioritize effectively.
- Agile and nimble in adapting to change.
Assets:
- Experience in the gaming industry.
AL Benefits:
- Extended health coverage that includes medical, dental, and vision.
- Basic life insurance and disability.
- Defined Benefit Pension Plan.
- Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
- Flexible Workplace Arrangements
- Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
- Two volunteer days per year.
- Career advancement opportunities.
Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.
Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.
Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference checks and mandatory criminal background checks. Financial and educational background checks may also be conducted as part of our comprehensive hiring process.
