Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team is responsible for partnering with the business units and channels within TD to create and execute world class marketing plans that drive shareholder value and increase customer loyalty. The team owns consumer insights, monitoring trends, building marketing strategies and plans, developing, and executing integrated marketing campaigns, management and allocation of the marketing budget, and measuring/improving in market results. As a key business partner, acts as a key consultant to the business on all aspects of marketing, influencing the business strategy, as well as ensuring that the TD brand is protected.

Job Description:

Reporting to Senior Marketing Manager, Business Banking, we're looking for a Marketing Manager, Planning Business Banking to collaborate with a team of marketing professionals in the development and delivery of effective integrated marketing strategies, plans and campaigns. You will be responsible for providing marketing and project leadership to the team, function and assigned portfolio(s). Furthermore, you will:

Key Deliverables:

• Creating Integrated Marketing Campaigns: Leverages existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs. Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe "RTB" or proof points). Creates or contributes to an inspiring creative brief for media and creative agencies. Understands role of different media options and oversees flawless execution tactical media and creative, targeted and channel marketing plans.

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations).

• Budget and Project Management: Leverages the best practices of ABEDO to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.

• Analysis and Problem Solving: Defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgement and intuition to make recommendations and drive action.

Job Requirements:

• Expertise in Business Banking, including Business to Business and Business to Consumer an asset.

• Undergraduate degree or relevant professional certifications, designations, or equivalent required. 10+ years of relevant experience

• Experience in data measurement methodologies, including consumer and product research.

• Telling our Story – ability to effectively communicate the results and sell the value of marketing.

• A strategic thinker with advanced knowledge of multiple marketing disciplines, strategy development, line of business management.

• A compassionate team leader who strives to lead, plan, implement and evaluate program activities to ensure completion and achievement of results.

• Expertise in project management and methodologies to handle projects with large scope.

• An influencer and negotiator to make an impact, influence and achieve results with effective negotiation and problem-solving skills.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet