THE STEELE AUTO STORY
Our first dealership - Steele Chrysler, formerly known as Collins Chrysler, has grown to be one of Atlantic Canada's leading Chrysler dealers. Steele Volkswagen was added in February 1998, and Volvo of Halifax and Steele Jaguar were added to the Steele Auto Group in August 1999. A new state-of-the-art facility was constructed for Steele Volkswagen, and officially opened in June 1999.
The following year brought further growth with the addition of Steele Hyundai and Land Rover of Halifax in 2000. The Steele Clearance Centre was also established that year - home to the region's largest and best selection of pre-owned vehicles.
Over the next two years, the Ford and Mazda brands were added to the Group - Wood Motors Ford in February 2001, Steele Mazda in July 2002, and Taylor Ford Lincoln in December 2002. Wood Motors and Taylor Ford Lincoln were merged in January 2004 to become Steele Ford Lincoln, the largest Ford dealer in HRM. Extensive renovations on both the Ford and Mazda facilities were completed to provide improved service and selection for you. Porsche of Halifax was established in late 2005, and a new state-of-the-art facility was constructed for Steele Hyundai. Also in 2005, four of our Body Shop operations were consolidated into two large stand-alone units known as the Steele Collision Centers, Halifax and Dartmouth.
Dexter's Subaru and Dexter's Audi, both in Halifax, and Steele Subaru Dartmouth were acquired in July 2007. In 2010 we added Halifax Chrysler in Bayer's Lake Halifax. And on May 2nd, 2011 we were proud to welcome MacPhee Chevrolet (now known as Steele Chevrolet) into our group bringing the total up to 15 dealerships.
On April 1st, 2014 we've further added to our group with the acquisition of City Chrylser located in Cornerbrook Newfoundland.
In the spring of 2015 we purchased the OLeary Auto Group comprised of Oleary Buick GMC and Fredericton Hyundai both in Fredericton New Brunswick. Soon after came Fairway Honda in Corner Brook Newfoundland rounding our Newfoundland footprint to 2 dealers. Adding to the acquisition sprint, Subaru of Moncton in New Brunswick came on board as our first dealership in Moncton.
And in the early part of 2017 we welcomed to the group both Carroll GM (rebranded as South Shore Chevrolet) in Hebbville and Bridgewater Honda also in Hebbville.
In January 2019, we were proud to welcome the Penney Group of dealerships! City Honda, Gander Kia, Gander Hyundai, Gander Toyota, Simmons Honda, Penney Hyundai, Mercedes-Benz St. John's and Steele Mazda St. John's (formerly Penney Mazda).
Shortly thereafter we were thrilled to bring on board Tristar Mercedes in Moncton New Brunswick and Tristar Mercedes located in Saint John New Brunswick.
During this year we were also proud to welcome Steele Valley Chevrolet (formerly Cornwallis Chevrolet) to our group, located in New Minas, Nova Scotia.
May 2019, we have welcomed Anchor Toyota in Stellarton Nova Scotia, Discover Kia, Experience Hyundai and Subaru of Charlottetown located on Prince Edward Island.
In February 2020, we were thrilled to welcome Luling Chevrolet Buick GMC located in Luling Texas to the Steele Auto Group. Our first dealer located in the United States. We continued our US expansion with our next purchases being Steele Chrylser Lockhart and Steele Chrysler Gonzales, Texas.
Then to cap off 2020, in November we were excited to announce we acquired two more Mazda dealerships. County Mazda in New Glasgow, Nova Scotia and Atlantic Mazda in Moncton New Brunswick.
To jumpstart what promises to be an exciting year, February 2021 we brought on Royal Garage in St. John's Newfoundland and Royal Garage in Clarenville. Now knowns as Steele St. John's Chrysler and Steele Clarenville Chrysler.
As of March 2021 we welcomed 3 more locations; Fundy Honda, Saint John Nissan and Brett GM (now Steele Chevrolet Cadillac GMC Buick), all in Saint John, New Brunswick.
Steele Auto Group is committed to providing the Best Customer Buying Experience and to
solidify ourselves as the "Destination of Choice for Everything Auto" for employees and customers alike.
As the largest automotive group in Atlantic Canada, our growth is your opportunity.
Why Steele Auto?
Full benefits package including virtual healthcare and mental health/wellness support programs
Company match RRSP program
Employee and Family Assistance Program
Opportunities for career growth & development
Competitive wages
A safe, professional and dynamic work environment
Our Core Values are aligned with how we conduct business and how we cultivate success.
Our Values
Our People: We provide a healthy, safe environment, that celebrates equity, diversity and inclusion. Our people come first. We support the ongoing development and growth of our employees to build lasting relationships.
Integrity: We believe in doing the right thing, with integrity and transparency. We are committed to excellence and delivering the best experience for customers and employees.
Innovation: Our continuous innovation will deliver the ultimate personal customer buying experience. We are committed to being industry leaders as a dynamic organization working to bring new, innovative solutions to serve the evolving needs of our customers.
Community: Our passion for our business extends into the communities where we live and work. We believe in supporting sustainability and investing in community focused organizations with a focus on family. Our three pillars of community sponsorship focus are mental health, sick kids, and families in crisis.
Steele Auto Group is an Equal Opportunity Employer, and we commit to a fair, inclusive opportunity to apply. Diversity fuels our desire to be your trusted destination for everything auto. Our commitment to inclusion drives us forward every day. If selected for an interview, please advise us of any accommodations you may require throughout the recruitment process. To learn more about our company, culture and opportunities, please visit www.steeleauto.com
