Our client, Louisbourg Investments, is looking for a Marketing Associate! As the Marketing Associate, you will play a crucial role in supporting the marketing efforts to enhance brand awareness and client engagement. Additionally, you will collaborate closely with the advising representatives and the investment team to execute marketing strategies that align with business objectives. You will also participate in ad-hoc projects related to process improvements and client service as needed.

Key Responsibilities

• Assist in developing marketing strategies and campaigns to drive business goals.
• Contribute to marketing plans by providing insights from market research and client feedback.
• Lead the development of high-quality content for marketing campaigns, including thought leadership articles, white papers, investment insights, and client case studies.
• Oversee the execution of marketing activities, coordinating with internal teams and external vendors.
• Collaborate with advising representatives and client service team to enhance client engagement strategies.
• Participate in the creation of personalized client communications and gifting strategy for clients.
• Coordinate the organization of client events including planning, logistics, and follow-up.
• Manage the firm's digital presence, including website updates, SEO, and social media platforms.
• Create and execute content calendars for digital channels, ensuring timely posting and engagement tracking.
• Monitor metrics and provide recommendations for improvements.
• Support brand-building initiatives and ensure the firm's branding is consistently applied across all marketing materials.
• Assist in identifying new opportunities for enhancing the firm's visibility and market positioning.

Education and Experience

• Experience in marketing or communications, preferably in the financial services industry.
• Strong written and verbal communication skills, with a keen eye for detail.
• Proficiency in digital marketing tools and platforms (e.g., social media management, email marketing software).
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Bilingual (French / English)

We thank all interested applicants, however, only those selected for an interview will be contacted.