The Marketing Manager, Events & Services is the champion of our customers and of our brand and the strategic marketing lead for the events & services portfolio. They are responsible for planning and implementing new integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our Pro, DIY and DIFM customers to take on and complete their home improvement projects. Working closely with internal merchandising partners and cross-functional teammates, they optimize current campaigns and initiatives to improve performance and track and communicate progress and results regularly with the 360 businesses to ensure visibility and alignment. Where possible, they seek cross-portfolio opportunities to make our dollars stretch further, while ensuring alignment across all businesses. The Marketing Manager also ensures that our communications share our greatest product innovation and value stories.
Key Responsibilities:
Strategic Planning and Execution
• Provide input into the overall The Home Depot Canada strategic marketing direction on behalf of portfolio business strategies
• Develop annual, season-specific and monthly strategic marketing plans for the portfolio, and ensure all aspects of marketing and the customer experience align with the overall goals
• Own the development of marketing briefs and lead cross-functional partners in the implementation of marketing plans.
• Communicate and coordinate with teams including production, media planning, merchandising, public relations, legal and ecommerce to ensure all campaigns and initiatives are executed on-time, on-budget and with excellence
• Champion The Home Depot brand values across all marketing content and communications
• Lead additional projects for the marketing team as required
Market, Customer Insights & Performance Management
• Manage the portfolio on a day-to-day basis including handling internal requests, reviewing results, overseeing marketing messaging, analyzing market and competitor trends, and continually looking for areas of improvement
• Incorporate customer research, data and metrics, industry trends, and learnings from past marketing initiatives into upfront planning activities
• Work with the key partners to manage the marketing budgets for the portfolio.
• Track, deliver and report upon marketing ROI goals and measures and provide analysis and recommendations to aid in future planning
• Become and expert in the industry, business, culture and customer
Team Collaboration & Leadership
• Support, inspire, and motivate fellow colleagues, direct reports, and managers alike
• Lead, coach and develop small direct team of Marketing Specialists into a high-performing team
• Support and enable a culture of individual and team growth and development
Building Relationships & Stakeholder Engagement
• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
• Partner closely with key stakeholders to drive product and brand authority across owned and paid media and look for ways to leverage cross-portfolio promotion opportunities
• Liaise with US counterparts to ensure effective integration, knowledge sharing and use of resources
Direct Manager/Direct Reports:
• Reports to the Marketing Director, Merch Marketing & Events
• Three (3) Marketing Specialists report into this role