Work Location:

Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

We're committed to providing fair and equitable compensation to all our colleagues. As a candidate, we encourage you to have an open dialogue with a member of our HR Team and ask compensation related questions, including pay details for this role.

Job Description:

Department Overview :

As part of TD's Canadian Marketing Division, The Brand Planning team is responsible for championing the TD Brand to create and execute world class marketing plans that drive shareholder value and increase customer loyalty. The team owns creating consumer insights, monitoring trends, creating marketing strategies and plans, developing integrated campaigns and programs, and monitoring/improving in market results.

Job Description :

• Understand and synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information specific to key markets, anticipating customer opportunities, generating and applying marketing insights through data, research, regional competitive activity, specific to each market to inform business strategy and investment.

• Build and Protect the Brand

• Understand end to end customer journeys and support the market to deliver the brand through customer experience.

• Marketing Strategies and Plans; Understand market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, translates business strategies into marketing plans. Identifies clear choices, makes trade-off recommendations, and recommends resource and spending allocations.

• Develops annual marketing plans for key markets supporting the Regional Banking business objectives.

• Provide thought leadership, strategic advice, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities.

• Be the advocate for local marketing strategies at head office linking centralized functions like analytics, research, corporate segments & business planning, etc. together to deliver the most impactful marketing strategies locally.

• Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies.

• Builds Creative Solutions: Identify opportunities to uniquely leverage product marketing and corporate segment marketing (Diversity, Environment, and CR), sponsorship/brand activities to make an impact locally, and reversely embed local insights into national strategies

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.

• Monitor and report regional brand performance (awareness, consideration) and ad performance vs. competitors, and make marketing recommendations based on regional performance, gaps, and opportunities

Job Requirements :

• Minimum 10-15 years' experience in marketing

• Marketing and business expertise and judgement

• Ability to recognize and build talent

• Empowering coach

• Agility in a time of change, resilient and versatile

• Enterprise thinking mindset

• Subject matter expertise in marketing, social media, digital/print content, experiential and in-branch

• Knowledge of and experience with all digital platforms including, mobile, video, social and display

• Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), event industry trends, social media channels and innovations, and the digital advertising landscape

• Strong analytics skills, able to evaluate research results and leverage facts to support POVs and recommendations

• Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion

• Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key players informed

• Team oriented with a desire to contribute positively to the TD culture

• Thinks strategically, has a positive attitude, and inspires others to the same

• Proactively resolves problems and manages conflict/negotiate positively

• Superior communication skills with demonstrated ability to influence across multiple stakeholders

• Fluent French language required

Specific Education Requirements:

• University or Post-Secondary education required.

• Business or Marketing Communications an asset.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement:

Maîtrise d'une langue autre que le français pour offrir du soutien ou traiter avec des employés ou des collègues qui ont besoin de services et de soutien dans une langue autre que le français./This position requires proficiency in a language other than French to support or deal with employees who require services and support in a language other than French.