Requisition ID: 184018
Career Group: Corporate Office Careers
Job Category: Digital Customer Journeys
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Nova Scotia
City: Dartmouth

Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

We are seeking a skilled Salesforce Marketing Cloud Integrator and Developer Specialist to join our Digital Customer Engagement team. This role is pivotal in designing, developing, and optimizing marketing templates, integrating assets, and executing campaigns within Salesforce Marketing Cloud. The Specialist will collaborate closely with cross-functional teams to ensure seamless implementation of digital marketing initiatives, focusing on efficiency, scalability, and campaign effectiveness.

Here's where you'll be focusing:

Campaign Development and Execution:

• Lead the setup of multi-channel marketing campaigns (email, SMS, push notifications) using Journey Builder, Automation Studio, and Email Studio within Salesforce Marketing Cloud.
• Collaborate with Marketing, Creative, and Analytics teams to define campaign requirements, implement 1:1 personalization strategies, and optimize communications.

Quality Assurance and Performance Monitoring:

• Conduct thorough QA testing to validate email rendering, dynamic content, and subscriber segmentation.
• Monitor campaign performance metrics, analyze and interpret results, and optimize content strategies to improve engagement, conversion rates, and ROI.

Technical Support and Troubleshooting:

• Provide technical support and troubleshooting expertise for Salesforce Marketing Cloud, addressing issues related to campaign setup, data synchronization, and API integrations.
• Collaborate with IT and technical teams to resolve complex technical challenges and ensure platform stability.

Documentation and Process Improvement:

• Maintain detailed documentation of templates, workflows, and integration processes within Salesforce Marketing Cloud.
• Identify opportunities for process improvements, automation efficiencies, and best practices adoption to optimize campaign execution and performance.

What you have to offer:

• Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field.
• 3+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Audience Builder.
• Proficiency in AMPscript, HTML, CSS, SQL, and JavaScript for implementing complex email and web solutions.
• Strong understanding of CRM systems, data architecture, and integration principles.
• Effective communication skills, both verbal and written, with the ability to collaborate across teams and articulate technical concepts to non-technical stakeholders.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Journey Builder Consultant) are a plus.
• Experience in retail, e-commerce, or consumer goods industries preferred.
• Bilingual in English and French.The candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada

If you are a proactive and organized individual with a passion for marketing and customer engagement, we invite you to apply for this exciting opportunity. Join us to drive impactful campaigns and enhance our customer communication strategies.

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better - physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.