Marketing Campaign Manager
Closed
Atlantic Lottery (AL) is seeking a Campaign Manager.
Work Location: Office or Hybrid option working from one our Atlantic Canadian Offices (Moncton, NB; Halifax, NS; or St. John's, NL)
As a Campaign Manager at Atlantic Lottery, you'll play a crucial role in planning, executing, and analyzing marketing campaigns. You'll collaborate with cross-functional teams to drive brand awareness and customer engagement.
Specifically, you will develop and lead integrated marketing strategies across the enterprise by ensuring that all player facing marketing has a unified voice and all key performance indicators (KPIs) are being tracked and align with the corporate scorecard measures. It is a requirement that marketing messages are prioritized to ensure that the right messages are delivered to the right audiences while looking for opportunities to maximize marketing results and marketing dollar spend.
If you're passionate about marketing strategy, data-driven decision-making, and creative problem-solving, we'd love to hear from you!
Posting closes: July 19, 2024
Pay Band:
- Expected Salary Range: $71,652 - $89,565 - $113,748
- Our typical hiring range will be +/- of the midpoint shown above.
- Factors influencing this decision include qualifications and market conditions for the role.
Develop and manage integrated B2C marcom campaigns including, but not limited to, email, programmatic, social, display, video, TV, and out-of-home.
Work closely with stakeholders to build comprehensive player marcom initiatives and programs that will achieve KPIs and delight our players.
Support briefings and oversee the delivery of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
Manage timely and successful delivery of marketing campaigns, on time and on budget, working with internal and external stakeholders.
Ability to manage several marketing campaigns at one time.
Understand assigned product categories to make insightful recommendations.
Continuous monitoring and optimization of in-market campaigns and delivery of regular reports and insights of campaign results, including web analysis and evaluation of KPIs to stakeholders.
Responsible to regularly measure and report on the ROI of campaigns.
Education and Experience:
- 5+ years of professional marketing experience.
- Post-secondary degree or diploma in business, marketing, or related discipline.
- Experience with external vendors including the briefing process, managing the relationship, and ensuring that the vendors are delivering on strategy.
- Extensive knowledge of marketing, including traditional and digital marketing.
Requirements:
- Able to occassionally work past traditional business hours when required.
- Must be 19 years of age or older to apply.
- Must reside in Atlantic Canada.
Professional Skills:
- Demonstrated ability to interpret data from various sources and build data-driven marketing strategies;
- Experience in building out and executing a marketing strategy from start to end. This would include building the strategy, identifying tactics and workback schedule, managing all creative development and monitoring and optimizing towards results;
- Track record of successfully collaborating with other internal departments and external vendors;
- Highly flexible with ability to adapt to ambiguity, frequently changing time frames and short deadlines;
- Keen eye for detail and strong organizational skills;
- Strong verbal and written communication skills;
- Ability to multi-task, problem-solve, prioritize and competently handle a variety of activities;
- Ability to adapt to change in a nimble & agile fashion.
Assets:
- Gaming experience
AL Benefits:
- Extended health coverage that includes medical, dental, and vision.
- Basic life insurance and disability.
- Defined Benefit Pension Plan.
- Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
- Flexible Workplace Arrangements (Depending on role).
- Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
- Two volunteer days per year.
- Career advancement opportunities.
Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.
Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.
Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.
We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal/educational background checks prior to employment.
