Requisition ID: 183148
Career Group: Corporate Office Careers
Job Category: Digital Customer Journeys
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Prince Edward Island; New Brunswick; Newfoundland and Labrador; Nova Scotia; Ontario; Québec
City: Mississauga

Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Join our Digital Customer Engagement and Journeys team as an Email Designer, where you'll create impactful, multi-channel, personalized customer journey assets, with a primary focus on the email channel. We're looking for a creative professional who excels in crafting channel-optimized, best-in-class campaigns.

Here's where you'll be focusing:

• Email Campaign Design: Create engaging email marketing assets that resonate with customers, driven by research and engagement data.
• Strategic Collaboration: Work with Digital Customer Engagement and Journeys teammates to align email marketing strategies with overall campaign goals, presenting innovative recommendations and solutions.
• Brand Alignment: Ensure all designs adhere to brand and campaign values while respecting production guidelines.
• Execution Management: Oversee the execution of email strategies, including template design, testing, and content development.
• Email Strategy Expertise: Provide expert recommendations on a range of email approaches, including targeted promotions, newsletters, announcements, and transactional messages.
• Subject Matter Expertise: Act as an internal consultant on best practices in email marketing strategies, advocating for excellence across teams.
• Design Proficiency: Utilize knowledge in graphic design, interactive design, information architecture, typography, accessibility, and emerging technologies.
• Independent Work Ethic: Thrive in a fast-paced environment, working independently with minimal supervision while collaborating with various marketing teams.
• Project Management: Demonstrate strong project management skills, professional communication, and exceptional attention to detail.

What you have to offer:

• Experience: 3-5 years in consumer-oriented email marketing using Salesforce Marketing Cloud or similar.
• Education: Graphic Arts or Graphic Design/Desktop Publishing Certificate/Diploma is preferred.
• Design Tools: Proficiency in Figma, Adobe Creative Suite (XD, Photoshop, Illustrator, InDesign) and Sketch.
• Testing Platforms: Familiarity with Litmus or similar for email client testing.
• Channel Expertise: Experience with direct-to-customer personalization (email, push, SMS, etc.).
• Legal Compliance: Knowledge of email marketing legal requirements and best practices.
• Technical Skills: Proficiency in Salesforce Marketing Cloud Connector, data extensions, API integration, and hands-on data integration with Marketing Cloud.
• Certifications: Salesforce Marketing Cloud certifications preferred (Marketing Cloud Developer, Marketing Cloud Email Specialist).
• Web Development: Experience in front-end web development, including responsive design, HTML/CSS, JavaScript, and various online marketing forms.
• Marketing Automation: Experience with marketing automation and customer journey design.
• Analytics: Experience with Google Analytics is preferred.

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a competitive compensation package, which varies by role. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.