Description

Competitive Benefits. Meaningful Extras. Unmatched Value.

• A place where you can take your career in the direction you want to grow and go
• Flexible work options and summer hours for eligible employees
• Save on gas at stations across Canada, including Chevron, Fas Gas, Ultramar, and Pioneer
• Save on M&M Food Market products

The Opportunity:

Reporting to the Director of Brand Marketing, the Senior Brand Manager will play a leading role in the design and execution of brand marketing strategies and plans. They will work to ensure that all brand-related projects and deliverables are executed efficiently and within targeted deadlines. With a creative flair and great attention to detail, the Senior Brand Manager will drive integrated communication, planning and local store marketing support. This role will be responsible for developing and coaching two direct reports. The Senior Brand Marketing Manager is an organized team player. Their energy is infectious, bringing positivity and continuous support to the team. Working across multiple teams, their ability to collaborate, foster relationships and bring solutions to the table are essential assets.

Responsibilities:

The Senior Brand Manager, duties and responsibilities include but are not limited to:

• Drive the development and execution of the annual marketing calendar across all seasonal and tactical programs by collaborating with internal teams and external agencies.
• Lead the brand digital strategy owning planning and execution across all paid channels.
• Manage the annual M&M Food Market marketing budget acting as the point person across multiple functions to ensure adherence to all stewardship principles.
• Lead the briefing, planning, and execution of national and regional omni-channel brand campaigns.
• Lead partnership marketing strategy through optimizing existing brand relationships and forging successful new collaborations.
• Champion brand positioning and visual identify ensuring consistency across the organization.
• Work cross-functionally with Innovation, Category, Loyalty, eCommerce, Supply Chain to design and execute our communication launch campaign for suite of innovation products.
• Lead marketing strategy and execution across our entire M&M Express Network encompassing +2,000 retail partner locations across the country.
• Lead Local Store Marketing strategy through supporting our entire network of franchise partners.
• Lead and develop two marketing professionals (Brand Manger, Regional Marketing Specialist) creating an engaged high-performing team.

Experience, Education and Designations:

• 8+ years of progressive marketing experience working in a brand and commercial/retail marketing environment, on client or agency side.
• University or college degree.
• Experience and knowledge of food retail or retail industry is preferred.
• Deep digital marketing expertise across paid, owned, and earned channels.
• Strong understanding of traditional marketing principles and programs.
• Experience coaching and leading direct reports.
• Proficiency with Microsoft Office application suite is expected (particularly PowerPoint, Word, Excel).

Knowledge, Skills and Attributes:

• Excellent written and verbal communication skills.
• Strong relationship building and relationship management skills.
• Creative thinker and problem solver.
• Possesses positive, can-do attitude and demonstrates initiative.
• Strong analytical and project management skills.
• Strategic thinker who is able to identify long-term opportunities and trends.
• Knowledge of planning, budgeting, business analysis, advertising, promotions, merchandising, research and analysis.
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
• Bi-lingual in French and English an asset.
• Demonstrated ability of the following M&M Food Market Core Competencies: Flexibility and Adaptability; Communication; Passion & Drive; Resilience; Collaboration Integrity & Trust; Diversity, Equity, and Inclusion; Resourcefulness.

About M&M Food MarketM&M Food Market. Helping you make real food for real life. M&M Food Market, a member of Parkland's division of Brands, is a food retailer unlike any other; we don't just sell products; we offer meal solutions and a unique shopping experience that helps to make customer's everyday lives a little easier. We've been helping customers make delicious meals and entertain with ease for over 40 years!

Humble. Hungry. Smart. Does this sound like you?

Do others describe you as being a down-to-earth achiever? Someone who thinks outside the box and always strives to do more than what is required. Someone who sees the bigger picture? You sound brilliant to work with!

We Want You To Shine:

We are committed to providing equal opportunities to all applicants. If you require accommodation due to a disability, you will have an opportunity to notify us when scheduling your interview.

Belonging Matters. Because You Do:

We are an equal opportunity employer and encourage applications from all qualified individuals.

Our ability to work as one team across Canada, the United States and the Caribbean is foundational to our success. We show up as our authentic selves each day and create space for one another's unique contributions.

Our Employee Resource Groups (ERGs) and Affinity Networks help us activate enterprise-wide strategies that power a proactive culture of diversity, equity, inclusions, and ultimately – belonging.

We respect the diverse cultures, traditions and perspectives of Indigenous Peoples and seek to achieve equitable partnerships and opportunities with Indigenous communities.

The Fine Print:

Candidates must be legally eligible to work in the country in which they applied. Regrettably, we are unable to sponsor employment visas at this time.

Please note that final candidates for this position will be required to undergo a confidential pre-employment background check, including but not limited to educational, criminal, credit, drug and alcohol, and/or fitness for duty testing.

#LI-JD1 #LI-Hybrid