Brand Marketing Manager
Our client is a fast-growing global fintech company in the online brokerage and wealth management space, and they're seeking a Brand Marketing Manager to lead brand strategy and user acquisition efforts within the Canadian market.
Location: Toronto, ON (North York)
Work Environment: Hybrid / In-office
This role is ideal for a data-driven, entrepreneurial marketer with a deep understanding of the Canadian financial services landscape. The Brand Marketing Manager will lead national brand campaigns, build strategic partnerships, and collaborate closely with global teams to align creative, content, and product initiatives. This is a high-impact opportunity to grow a leading fintech brand in Canada's competitive market.
Key Responsibilities

• Develop and execute brand and user acquisition strategies aligned with company objectives
• Shape local brand positioning and communication strategies to drive awareness and engagement
• Manage relationships with local media, influencers, and strategic partners
• Collaborate cross-functionally with global marketing, product, and design teams
• Conduct market research, analyze campaign performance, and track brand health metrics
• Bring a creative mindset to identify innovative growth opportunities and lead projects from ideation to launch

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in brand marketing; fintech or financial services experience preferred
• Proven success managing branding campaigns and working with media or channel partners
• Deep understanding of the Canadian market and consumer behavior
• Strong project management and communication skills; bilingualism (English, Chinese, or French) is a plus
• Comfortable working in a fast-paced, entrepreneurial environment with global collaboration