SmartSkin Technologies provides manufacturing optimization solutions globally to the food, beverage, & pharmaceutical sectors. Smart Skin serves 18 of the top 20 pharmaceutical companies in the world and 6 of the 7 major beverage brands with its patented and award-winning Quantifeel sensor and software solutions. While most of our engineering and production activities are undertaken in New Brunswick, Canada, our global presence is increasing with team members located in major centers in North America and Europe.

Smart Skin is seeking a dynamic and experienced Digital Marketing Specialist to join our team. This is a hybrid or in-person role that combines hands-on execution and cross-functional coordination. Youll manage organic and paid acquisition channels, improve content effectiveness, and use AI tools to scale fasterall while staying organized through project management systems.

As SmartSkins Digital Marketing Specialist you will:

• Lead SEO strategy and execution, including technical audits, on-page optimization, and backlink building to grow organic traffic.
• Manage and optimize the company website (WordPress), improving UX, SEO, performance, and conversion rates.
• Own Google Ads campaigns across Search, Display, and YouTube managing budgets, keywords, and performance metrics (CPL, CTR, ROAS).
• Monitor and analyze performance using tools like GA4, Looker Studio, SEMrush, Search Console, Hotjar, and Salesforce to inform strategy.
• Collaborate cross-functionally with the Marketing Manager, Marketing Coordinator, Product Marketing, and Sales to ensure alignment across campaigns and funnel stages.
• Evaluate content performance across all channels (blog, landing pages, gated assets) and translate insights into actionable recommendations that drive pipeline impact, support sales enablement, and optimize buyer journeys.
• Identify and fill content gaps through keyword research, competitive analysis, and performance insights.
• Run A/B tests and implement UX enhancements, using basic HTML/CSS and CRO best practices.
• Ensure site health and visibility, maintaining strong SERP performance, fast load times, and mobile responsiveness.

Our ideal candidate has:

• 5+ years in digital marketing, with a strong focus on SEO, SEM, content performance optimization, and growth marketing.
• Proven experience managing and optimizing websites in WordPress, including content updates, UX improvements, and SEO best practices.
• Demonstrated success growing organic traffic, improving SERP visibility, and managing paid media spend efficiently across channels.
• Proficiency with core digital tools including Google Search Console, GA4, and leading SEO platforms (e.g., Ahrefs, SEMrush, Screaming Frog).
• Excels at coordinating overlapping projects, proactively adjusting priorities to meet evolving business needs.
• Strong working knowledge of project management tools like Monday.com, Asana, or equivalent for task tracking and cross-team coordination.
• An analytical, results-driven mindset with a proactive approach to testing, learning, and scaling what works.

What We Offer:

• Competitive salary
• Flexible work setup hybrid from, or fully onsite, at our Fredericton HQ
• Autonomy, impact, and a chance to grow in a fast-scaling tech company
• A high-performance team culture focused on continuous improvement and creative execution

Please apply online at smartskintech.com/careers for this opportunity. We appreciate your interest in our company! Only those candidates selected for an interview will be contacted.

To learn more about Smart Skin Technologies, please visit https://smartskintech.com/.