Position Summary

The Belleville Senators, the AHL affiliate of the Ottawa Senators, are seeking a strategic and creative Marketing Manager to lead the clubs marketing efforts throughout the hockey season and beyond. This role is ideal for a results-oriented marketer with proven experience in email marketing, digital tools, and campaign execution who thrives in a fast-paced, collaborative sports environment. Youll be responsible for building and executing multi-channel campaigns that drive ticket and merchandise sales, elevate digital presence, and deliver value for fans and corporate partners. This role plays a critical part in our fan engagement, brand growth, and revenue-generating strategies.

Key Responsibilities

Marketing Strategy & Campaign Execution:

• Develop and lead marketing campaigns that support ticketing initiatives (season seats, single-game, groups, premium), merchandise promotions, theme nights, and community events.
• Coordinate and execute the promotional game strategy, collaborating cross-functionally to ensure alignment and accountability across departments.
• Drive digital-first campaigns to reach key audience segments, increase engagement, and convert fans across all channels.
• Manage and optimize the seasonal marketing budget, ensuring smart resource allocation and strong return on investment.

Email Marketing & Digital Tools:

• Lead strategy and execution of email marketing, including segmentation, design, scheduling, and performance tracking.
• Utilize platforms such as Mailchimp, Constant Contact, or HubSpot to deliver timely, relevant messaging to fans and partners.
• Work closely with the Marketing Coordinator to create effective, visually engaging email content aligned with business priorities.
• Continuously analyze campaign performance and adjust strategies to improve open rates, click-through rates, and conversions.

Social Media & Website Management:

• Oversee the clubs social media calendar and work with the Marketing Coordinator and Communications team to deliver timely, engaging content.
• Ensure consistency in messaging and visual branding across social, web, email, and paid digital platforms.
• Manage website updates and content in support of ticketing, merchandise, promotions, and partnerships.
• Leverage digital tools including Meta Business Suite, Google Analytics, Later, Canva, and others to support campaign execution and reporting.

Sales & Partnerships Integration:

• Align marketing initiatives with Ticketing and Corporate Partnerships teams to maximize visibility and fulfill partner deliverables.
• Provide creative support for partnership activations, promotions, giveaways, and community-driven campaigns.

Team Leadership & Collaboration:

• Lead weekly marketing team meetings and one-on-one check-ins with staff and interns.
• Collaborate with internal departments including Game Presentation, Business Operations, Ticketing, Partnerships, and Communications to maintain unified messaging and campaign delivery.

Analytics & Optimization:

• Monitor and report on key performance indicators (KPIs), including email engagement, digital ad metrics, campaign ROI, and ticket sales performance.
• Use insights and analytics to refine marketing strategies, improve engagement, and meet seasonal goals.

Qualifications

• Bachelors degree or diploma in Marketing, Communications, Sports Management, or a related field.
• 35 years of marketing and leadership experience, ideally in sports, live entertainment, or events.
• Demonstrated experience leading (including targeting/writing/sending) email marketing campaigns with a third party system (Acoustic, HubSpot, SalesForce, etc.)
• Strong understanding of digital marketing tools, including social media platforms, scheduling software, paid advertising dashboards, and web analytics including word press.
• Experience managing budgets, tracking marketing spend, and reporting on ROI
• Excellent organizational, communication, and project management skills.
• Ability to analyze and interpret data to drive decision-making.
• Flexible schedule with availability to work evenings and weekends as required during the hockey season.

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.

Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require disability-related accommodation in order to participate in the recruitment process.

SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities.