Are you a dynamic marketing professional with a passion for driving growth and optimizing performance? WOW 1 DAY PAINTING is looking for a Marketing Manager to join our team and play a key role in shaping and executing our marketing strategies. This is an exciting opportunity to work on high-impact initiatives that drive brand awareness, customer engagement, and sustained growth.

When we say It's All About People we mean it. We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you. For this role we anticipate that you will be in the office 25% of the time. This posting is for an open position.

???? WHAT PEOPLE SAY ABOUT YOU

• Strategic-Focused: You have an innate ability to drive marketing strategies that not only increase brand awareness but also foster long-term growth. You know how to optimize every stage of the marketing funnel, from attracting new customers to ensuring repeat business.
• Project Management Pro: When it comes to managing complex projects, you're a master at delivering on time and within scope. Whether it's a system-wide initiative or a local campaign, you know how to collaborate effectively with internal teams and external partners to ensure everything runs smoothly.
• Data-Driven Decision Maker: You have a strong command over paid media management and are always looking for ways to improve ROI. Your ability to analyze and optimize campaign performance means that your decisions are always backed by data and insights.
• Customer-Centric Communicator: Your customer communication strategies are spot-on. You know how to segment, engage, and nurture relationships with customers, and your automated email and SMS campaigns are always tailored to maximize engagement and growth.
• Analytics Guru: You have an analytical mindset that others turn to for insights. Your expertise in marketing attribution models and your ability to track, measure, and improve campaign performance is unmatched. When something needs optimization, you know exactly how to find it.
• Collaborative & Inspiring: Your ability to work cross-functionally is a huge asset to the team. You inspire collaboration and always bring creative solutions to the table, leading by example and driving performance across teams and channels.

???? A DAY IN THE LIFE

• Strategy & Growth Optimization: Support the development and drive marketing strategies aimed at increasing estimates, building brand awareness, and encouraging repeat business. Identify and lead initiatives to optimize the performance across the entire marketing funnel, from awareness to conversion and retention.
• Marketing Project Execution: Lead the project management and execution of both system-wide and local marketing strategies and programs, ensuring timely and effective delivery. Collaborate with agencies and partners to drive performance in SEO, paid media, and mass media campaigns.
• Paid Media Management: Manage paid media accounts, including hands-on campaign building, optimization, and performance analysis to maximize ROI.
• Customer Communication & Segmentation: Oversee and drive the customer communication marketing program, focusing on customer segmentation, engagement, and growth strategies. Build and optimize automated email/SMS campaigns, including nurture flows, triggered messages, and personalized engagement strategies.
• Website Optimization & Tracking: Manage and implement CMS updates for continuous website optimization and improved user experience. Implement tracking solutions, including UTM parameters, pixel tracking, and conversion APIs, to capture and analyze key data.
• Analytics & Reporting: Configure and maintain marketing attribution models across the customer journey to accurately measure channel performance. Use analytics and tracking tools to monitor and report on program performance, identifying areas for improvement and optimization.

???? WHAT YOU BRING TO THE TABLE

• Proven experience in marketing strategy and the creation of a customer marketing communication program
• Proficiency in website optimization, tracking, and analytics tools.
• A data-driven mindset and a passion for continuous learning and improvement.
  

???? COMPENSATION & BENEFITS

• Annual Salary is $ $85,000 to $100,000 (first year guarantee plus variable commission structure commensurate with experience and demonstrated ability to scale) (The actual salary offered will be commensurate with education, experience, and internal parity).
• Extended Health & Dental Benefits
• Professional Development Programs ????
• Health & Wellness Perks (including gym access at corporate HQ)

???? HYBRID WORK ENVIRONMENT

We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you. For this role's duty and responsibility, we anticipate that you will come into the office one to two times per month.

???? THE HIRING PROCESS

• Pre-Screen – Let's talk about your experience, goals & excitement for this role!
• Interviews – We know this is as big of a decision for you as it is for us, which is why our interview process is designed to be both engaging and transparent.
• References & Background Check
• We use audio recording transcription for our interview practices ????

???? ABOUT US

• O2E Brands has been named one of Canada's Best Workplaces 14 times and made Newsweek's top 100 list of “Most Loved Workplaces” at #14, the only Canadian company!
• Check out our culture on (YouTube) & social media!
• We value diversity and inclusivity—accommodations available upon request.

➡️ Ready to take your career to the next level? Apply today! ????

#WOW1DAYPAINTING