Market Activation Manager Mot Hennessy Brands

Status: Full-Time
Reporting to: Senior Regional Marketing Manager
Location: Vancouver and surrounding areas

About Charton Hobbs

Charton Hobbs Inc., in addition to being one of the longest standing wine and spirit agencies in Canada, is also one of the largest privately owned national agencies.A family enterprise, Charton-Hobbs Inc. is dedicated to the advancement of the wine and spirit markets, through the representation of select producers, including Mot Hennessy across all provinces of Canada.

About Mot Hennessy

Our Maisons (Veuve Clicquot, Mot & Chandon, Dom Prignon, Ruinart, Krug, Armand de Brignac, Wine Estates, Hennessy, Glenmorangie, Ardbeg, Volcan, Belvedere) have a rich heritage built on uncompromising perfection and unique savoir-faire handed down from generation to generation. Our people constantly reinvent the future of our industry & deliver memorable experiences to our consumers, living the 5 values of Mot Hennessy: sharing, elegance, epicureanism, integrity, and spirit of conquest. From the grape to the bottle, we offer a passionately stimulating environment and motivating career opportunities and are continuously looking for passionate talents!

About You

You are a passionate marketer, eager to learn every day, to go the extra mile, always putting the brands first. You are good at multitasking, always with a structured approach and with a strong ambition to deliver excellence. You have a business thinking and a real drive for creativity. You are a detail-oriented team player, an excellent communicator, very solution oriented.

If this is you, please join us!

Job Summary:

This position is responsible for the British Columbia Mot Hennessy portfolio pertaining to the overall planning and execution of marketing activities and the shared sales objective results of assigned brands within the Mot Hennessy portfolio.

Essential Duties and Responsibilities:

Based in the Burnaby, BC Charton Hobbs office, the Marketing Activation Manager will report to the Western Canada Mot Hennessy Senior Regional Marketing Manager. The position requires frequent evening work in addition to the normal daytime related job functions which are split between both in market and in office requirements. The position requires from time to time work on weekends for specific events. Your time will be split between office work and in the field. A moderate level of variable annual domestic and international travel is necessary for this position.

In this role, your responsibilities would include:

Marketing and Strategic Planning

• Develop the provincial marketing plans for assigned Mot Hennessy (MH) brands consistent with the guidelines provided by Maisons and the National Brand Managers, complete monthly activation reports, provide market updates as required.
• Lead & execute creative strategy around new product launches.
• Implement and measure the effectiveness of marketing activities and event strategies against predetermined and agreed national or regional KPI measurements, with the support of Senior Regional Marketing Manager.
• Work closely with the National Brand Marketing teams and local Charton Hobbs teams to develop and implement customer-driven initiatives.
• Define and maintain the core Mot Hennessy portfolio brands' strategic account lists for on-premises, retail, and boutique accounts with the sales team, ensuring that quarterly updates of listing status are completed.

Sales Collaboration and Execution

• Once plans are created, liaise with the Senior Regional Marketing Manager Mot Hennessy and the sales team or other required staff on a regular basis to implement strategies with the sales team.
• Define and maintain the core Mot Hennessy portfolio brands' strategic account lists for on-premises, retail, and boutique accounts with the sales team, ensuring that quarterly updates of listing status are completed.
• Partner with the local sales team to grow brand presence in key on-premise and retail accounts, identifying new opportunities in the market.
• Create and build account relationships through training and activations.
• For assigned brands, determine with the sales team the required input resources to be allocated to core and targeted on and off-premises accounts, and track spending plans versus planned objectives. Recommend any required spending adjustments based on account performances.

Event Activation and Brand Presence

• Plan, organize & execute field-level activations on Mot Hennessy brands with the support of Charton Hobbs sales team.
• POSM management (ordering & warehouse management), coordinate POSM pick-up and delivery for various brand activations, upkeep and/or repair of branded parade tools and MH visibility items.
• POSM creation via local suppliers.

Product Knowledge and Account Management

• Specialize in corporate & luxury brand account sales for British Columbia.
• Responsible for product knowledge, training, product personalization, and using both local and Maison available resources for the British Columbia sales team, accounts, targeted high-net-worth-individual groups, or other clients of the complete MH portfolio of brands.
• Obtain a comprehensive knowledge of all MH brand guidelines, logo usage, cropping guides, and image rights verification.

Procurement and Physical Requirements

• Responsible for procurement (including deposits and securing raw materials/goods and services).
• Physical demands of the role include handling warehouse materials related to events (cases of glasses, ice buckets, etc.). May require lifting/lowering, pushing, carrying, or pulling up to 56 pounds.

Your profile:

Technical and personal skills:

• Effective team player
• A flair for creative thinking and innovation in developing brand or customer business solutions
• High self-motivation and results oriented
• Business thinking and analytical mind
• Understanding of statistical data
• Excellent communication skills
• Strong business relationship builder
• Organized, detail-oriented and able to prioritize/meet tight deadlines
• Project management skills
• Specializing in event management (from creative development to execution and reporting)
• Excellent knowledge of Office Suite (especially PowerPoint, Excel)
• Strong presentation, public speaking and negotiating skills for diverse audiences.
• Digital savvy. A good understanding of social media and influencer strategies
• Strong understanding of the hospitality industry (restaurant, bar and nightclubs).
• Basic understanding of retail industry
• Affinity to wines and spirits category

Other:

• Bachelor of Commerce degree or higher, Marketing, Business Administration majors preferred, or 3 or more years relevant luxury wine and spirit industry experience or related luxury product-oriented companies
• Available for as may be required evening and weekend events (sometimes on short notice), both local and international travel valid passport required
• Established British Columbia trade contacts both on and off premises is a plus
• Spirit and wine sales or marketing experience.
• WSET level 2 or above, and related spirits certifications are a plus
• Valid Passport
• Valid British Columbia Drivers License

Benefits:

• Medical, dental, RRSP and other benefits after a qualifying period.
• Competitive salary and benefit package plus performance bonus commensurate with performance, attainment of annual objectives and KPIs
• Car allowance, travel and expense account.

The above information is representative of the work performed in this position; however, it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.

Join our team and contribute to the success of our renowned brands!

Charton Hobbs is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.