Position: Events Coordinator

Department: Marketing

Reports to: Events Manager

WHO IS DIAMOND?

Were a strategic, creative and client focused group of people working hand in hand to solve problems for some really great brands. We always look ahead changing and evolving as the industry changes. We love problems above channels. Insights above fads. Ideas that drive tangible results for our clients.

We are one of Canadas largest independent agencies. Its this fact that drives what makes us different from most other agencies. While we have enterprise-sized ambitions weve retained our start-up DNA, which is our tenacity; relentlessly focus on quality and client satisfaction. Were always embracing change; from our clients, the industry and within the four walls of our operation.

Learn more at: experiencediamond.com

Please note: this position will be supporting a Diamond client, a leading better-for-you beverage alcohol company in Canada. The Events Coordinator will be working from the clients office in Toronto 4 times per week.

POSITION SUMMARY:

The Events Coordinator plays a pivotal role in experiential marketing (XM) strategy by supporting the planning and execution of events, sampling programs, and brand experiences for a portfolio of brands in Ontario. The Event Coordinator reports to the Events Manager and is a key member of the marketing team.

IDEAL PROFILE

You are a highly organized and proactive individual with a passion for creating memorable event experiences. You thrive in a fast-paced environment and possess a strong ability to manage logistics and coordinate details seamlessly. You excel at collaborating with diverse teams, from creative partners to vendors, ensuring all aspects of an event are executed flawlessly. Your project management skills are top-notch, and you have a proven track record of delivering events on time, within budget, and to the highest standards. You are adept at problem-solving under pressure, managing multiple tasks simultaneously, and maintaining a positive, energetic attitude. Above all, you are passionate about brand building through engaging events and creative activations.

DETAILED RESPONSIBILITIES:

• Help shape XM strategy by identifying new opportunities and collaborating with the Events Manager to develop innovative ideas, enhancing future brand activations and events.
• Drive the launch of innovation portfolio through creative sampling and activation strategies, targeting key sampling objectives and amplifying liquid-to-lips engagement.
• Assist the Events Manager in seamlessly executing internal and external events by managing day-to-day operations and logistics.
• Independently oversee and manage local and private events, ensuring their success.
• Recruit, lead, and guide a dedicated seasonal sampling team, providing support during setup, execution, and teardown of various events, including festivals, concerts, national sporting events, on-premise promotional events, event sponsorships, etc.
• Collaborate cross-functionally with the marketing team, external XM agencies and production partners, to facilitate and support a range of initiatives.
• Organize printing of assets, load-ins and load-outs, product orders, and delivery of assets.
• Recruit, lead, and guide a dedicated seasonal team of brand ambassadors, working closely with brand teams to ensure optimal positioning of brands on social media and near-campus events
• Leading point of contact for all Tier 2 and 3 events in Ontario, with support from the Events Manager.

QUALIFICATIONS:

• Bachelors Degree in Business, Commerce, Marketing, Event Management, Communications, or other related degree
• At least 1 year of experience with XM/Events
• G drivers license with clean drivers abstract
• Previous experience in CPG, beverage alcohol and/or other regulated industries is an asset

• You are willing to work a flexible working schedule which may include weekends, holidays, evenings with light travel
• You have a passion for the beverage industry - especially RTD/Beer/Spirits
• You dont shy away from a challenge and you find creative solutions to solve problems
• You are an excellent communicator, both internally and with external stakeholders
• You have superior time management skills, coupled with the ability to organize and prioritize tasks
• You have a strong work ethic and you love to hustle

Does this sound like you? Are you ready for the next challenge in your career? Are you looking to become a team member in a growing privately-owned marketing agency? Talented candidates that are in search of a new challenge are encouraged to apply. We truly appreciate everyones interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits.