About Tommy Gun's Original Barbershop

With over 100 shops globally — and more on the way — Tommy Gun's is one of the fastest-growing grooming brands in the industry. We blend classic barbershop traditions with modern style, technology, and service to deliver a guest experience like no other.

From bold national campaigns to hyper-local hustle, we're focused on growing our business from the ground up — and we're looking for a Local Marketing Manager to help lead the charge.

Now Hiring: Local Marketing Manager
Location: Kelowna, BC
Full-Time | Permanent
Start Date: ASAP

The Role

Reporting to the Director of Marketing, the Local Marketing Manager is a dynamic, hands-on role focused on executing local market strategies and driving business growth through community engagement, brand activations, and new partnership development.

You'll be responsible for building strong relationships with our Business Owner/Franchise Teams, supporting them with tailored marketing plans, grand opening launches, and local initiatives that boost visibility and revenue.

What You'll Be Doing

• Develop and execute localized marketing strategies for shop openings, key retail periods, and ongoing visibility
• Partner with shop owners and operators to identify growth opportunities and elevate the in-store guest experience
• Lead community outreach, sponsorships, and grassroots campaigns that increase brand engagement and foot traffic
• Activate local influencer campaigns, cross-promotions, and event partnerships
• Identify and secure strategic local business partnerships (gyms, hotels, schools, events, etc.)
• Support national and regional marketing programs, tailoring activations to the local market
• Collaborate cross-functionally with the digital, content, and creative teams to bring campaigns to life
• Track and present campaign performance, analyze results, and provide actionable insights and recommendations
• Travel to shop locations for grand openings, community events, and field support as required

What You Bring

• Post-secondary certification in Marketing, Business Management, Communications, or a related field
• 3–5 years of experience in marketing, business development, or field support (franchise or retail experience is a strong asset)
• In-depth knowledge of the full marketing mix including lifecycle marketing, organic/paid social, events, and digital media
• A strong understanding of local marketing strategy and grassroots execution
• A self-starter mindset with entrepreneurial drive and creative problem-solving skills
• Exceptional communication and relationship-building abilities
• Highly organized and adaptable, with the ability to manage multiple projects and priorities
• Comfortable working with performance metrics and KPIs to evaluate success
• Willingness and flexibility to travel for on-site support, events, and activations

Why Join the Tommy Gun's Crew?

• Be part of one of the most recognized and respected grooming brands in Canada
• Work in a high-growth environment where your ideas and execution make a direct impact
• Competitive salary, comprehensive benefits, and perks (yes — free haircuts!)
• A vibrant, collaborative team culture with opportunities for career advancement