At Rethink, our promise to you is that you will do the best work of your career. In order to do that, well create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if youre ready to do the best work of your career while having fun, then read on.

Rethink is looking for people who are high-energy, ambitious and genuine. Rethinkers are people who are interested and interesting, relentless, responsible and respectful. Theyre people you would want to hang out with and be inspired by. Rethinks dont settle we have a visceral discomfort with the status quo as a result were constantly challenging, learning, growing and enthusiastically ambitious to make things better.

At Rethink, the strategy department are facilitators of the culturally relevant, exciting work to do that, we need to be category experts, advertising experts while working collaboratively with all teams. Strategy is about making choices and presenting these choices in a clear, concise way to support and sell creative. As a strategist, youll frequently collaborate with your Director to ensure alignment and excellence in strategic communications to craft strategy for the brands you work on. Youll work closely with creative and accounts to identify and frame the right problem to inspire the best solutions.

The Opportunity

As a strategist, you will conduct research and craft compelling, persuasive strategies, develop close relationships with creative teams, often working alongside a Strategy Director in client interactions.

• Strategy & brief writing:
  • You will be expected to write clear, compelling evocative briefs and share inspiring examples, references, approaches/ways at the problem from other brands/categories; i.e., actively expanding your creative strategy repertoire.
  • Demonstrate proactivity in identifying brand opportunities.
  • You will foster strong relationships with creatives and accounts to help guide them through strategic decisions.
  • Translate business talk/jargon into plain, actionable language.
  • Demonstrate proactivity in identifying brand opportunities.
• Research, analysis & effectivity:
  • Youll become a category expert for the clients youre working on; gaining understanding of market dynamics and key competitor strategies and activities; having a clear understanding of clients/category/brand challenges.
  • Youll be an effectiveness champion, educating clients and Rethinkers on key strategic and effectiveness principles.
  • Youll provide recommendations on research approaches that both inform creative development and measure effectiveness
  • Turn observations and data points to actionable insights; bringing a fresh, interesting perspective on what could otherwise seem trivial/generic.
  • Synthesize and simplify; identify whats most important in large swaths of information and then articulate it in a clear, simple, compelling way.
• Creative support:
  • Youll work hand in hand with the creative team - before, during and after creative briefs - to fuel and elevate ideas that will resonate with people and embrace creative best practices across a wide range of channels.
  • Constantly curate and share inspiring examples, references and creative sparks from other brands, categories and other creative industries.

What youll bringing:

• Resourceful problem solving skills
• Critical thinking skills
• Effective communication approaches
• 1-3 years experience in brand strategy
• A passion for continuing to grow your craft, advertising and creation
• Strong presentation and communication skills
• Ability to work independently as well as on a team
• A "can-do" attitude no ask is too big or too small for you
• An entrepreneurial spirit you take ownership of your work and bring fresh thinking to the table
• A proactive approach you can see the destination, and you know how to build the path there
• A knack for applied strategy - you have the ability to translate strategic intention into actionable work
  

The Benefits

• Competitive compensation and benefits, including added mental health benefits
• Variety of employee perks
• Great work culture
• No client meeting Mondays
• Hybrid work environment
• Access to Rethinks national DE&I committee and working groups
• Growth and training opportunities
• Independence week 1 week off in the summer

The interviewing process at Rethink:

1. Phone screen with the Rethinker Experience Team
2. First round interview with Hiring Manager
3. Second round Interview with Cross Department Team members
4. Third round interview with Head of Department
5. References
6. Offer

Office Location: 720 King Street West, Toronto, ON

We truly appreciate everyones interest but only those selected for an interview will be contacted.

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.