JOB TITLE: Product Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: Director of Product Marketing
JOB STATUS: Full Time (Salary)

About Kindsight

Kindsight delivers what has never been possible in the nonprofit world: A Fundraising Intelligence platform that incorporates big data, AI, and automation to power modern fundraising. Kindsight is the combination of three companies: iWave, UC Innovation (maker of ascend CRM), and NonprofitOS. Kindsight offers the most comprehensive and innovative advancement and fundraising CRM through ascend, which is enhanced with rich data and insights offered by iWave and the revolutionary AI content creation functionality of NonprofitOS. Kindsight drives efficiency, productivity, and impact for nonprofit, education, and healthcare organizations, and empowers them to have the right conversation, with the right donor, at the right time—every time.

Position Summary
Kindsight is seeking a dynamic and results-driven Product Marketing Manager to spearhead go-to-market (GTM) strategies and drive revenue growth for our innovative product suite. In this pivotal role, you will develop compelling product positioning and messaging that clearly communicates the unique value of our solutions to target audiences, differentiating us from competitors. Collaborating closely with cross-functional teams—including Product, Enablement, Sales, and Customer Success—you will ensure successful product launches and adoption. Reporting to the Director of Product Marketing, you will focus on executing strategic initiatives that align with business objectives and market needs.
What You'll Do

• Lead Go-to-Market (GTM) Strategies
  Develop and execute comprehensive GTM plans for our CRM and constituent management portal, ensuring alignment with Kindsight's overarching product marketing objectives.
• Craft Compelling Positioning and Messaging
  Develop clear and differentiated product positioning, messaging, and value propositions that resonate with target audiences and highlight the unique benefits of Kindsight's solutions.
• Drive Product Launches and Adoption
  Orchestrate successful product launches by working cross-functionally with Product, Sales, and Marketing to develop impactful marketing materials, enablement assets, and adoption campaigns. Measure success through key performance indicators (KPIs) such as revenue growth, product usage, customer adoption rates, and sales pipeline impact, ensuring continuous optimization of launch strategies to drive business outcomes.
• Develop Sales Enablement Materials
  Produce high-quality sales collateral, including battle cards, pitch decks, FAQs, and product one-pagers to empower the sales team in effectively positioning and selling ascend and connect.
• Partner with Revenue Enablement
  Work closely with the Revenue Enablement team to ensure reps have the knowledge and tools necessary to position and sell Kindsight's products effectively.
• Gather Market and Customer Insights
  Conduct thorough market research, analyze customer feedback, and monitor industry trends to inform product positioning and identify opportunities for differentiation.
• Champion the Voice of the Customer
  Serve as the customer advocate, ensuring product marketing efforts align with real-world needs and pain points.
• Enhance Product Adoption Strategies
  Work with Product teams to develop and implement strategies that promote engagement, utilization, and satisfaction among users.
• Support Marketing Initiatives
  Contribute to the planning and execution of product marketing campaigns, webinars, and in-app messaging to drive awareness and engagement.

Why Join Kindsight?

● Mission-Driven Work: Help nonprofits maximize impact through innovative technology.

● Career Growth: Be part of a scaling product marketing team with mentorship and development opportunities.

● Collaborative Culture: Work cross-functionally with passionate, high-performing teams.

● Competitive Salary & Benefits: Plus opportunities for professional growth.

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