DescriptionHi there, we're Article. Since 2013, we have been redefining the furniture industry one sofa at a time, it's not easy — it requires solving challenging, meaningful problems. This is where you come in, as a PR & Content Partnerships Specialist, you'll play a key role in shaping how Article is seen and talked about. You'll secure impactful third-party content placements, work directly with media contacts, and executing communications strategies that amplify our brand and products to the right audiences
Why We Need You:
At Article, we believe in the power of storytelling to connect with our audience in meaningful ways. That's where you come in! As our PR & Content Partnerships Specialist, you'll help us build strong media relationships, secure top-tier content placements, and grow our brand presence. Your work will ensure Article is featured in all the right places, with a focus on major media publications across Canada and the US.
We're looking for an innovative, creative, and relationship-driven communicator who can craft compelling narratives, spot opportunities in the media landscape, and make sure our brand is always in the conversation. If you love working with media and content partners—and analyzing the results of your efforts—we can't wait to meet you!
Why Article?
As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems in the best way you can. That means you're trusted to explore solutions you believe will work best (you're the expert, after all). You'll do all this while growing your skills within a company that is redefining the furniture industry.
About the team:
We're a small but mighty team of three, bringing big ideas to life! We work in a hybrid setup, which means you'll get the best of both worlds—collaborative in-office days on Tuesdays and Thursdays, plus a third day of your choice to mix things up. Whether we're brainstorming new content ideas or celebrating a media win, we keep things fun, creative, and always supportive.
What You'll Do

• Secure third-party content to deliver results against key measures of success.
• Develop and maintain strong relationships with editorial media contacts, including affiliate partners.
• Develop communications materials to proactively engage media and affiliate partners.
• Manage inbound media inquiries.
• Route media opportunities appropriately.
• Facilitate image and product sample requests where necessary.
• Ensure sample deadlines are met to secure content.
• Support the Senior Communications Manager in the development and execution of tactical campaign plans to meet marketing objectives.
• Monitor for secured placements, affiliate activity, and performance.
• Provide accurate, on-time input to campaign reporting.
• Be able to analyze performance and identify areas of opportunity.
• Identify potential editorial and content publishers to onboard as affiliate partners.
• Facilitate onboarding of partners through our affiliate platform and/or subnetworks.
• Keep a constant pulse on the media and creator landscape to identify opportunities for continuous improvement.
• Regularly share learnings and recommendations with the rest of the team.
• Stay updated on industry trends, best practices and regulatory requirements.

Grow Competencies

• Brand Stewardship: Effective at protecting brand integrity and maintaining brand standards so a consistent voice and message is communicated to end consumers.
• Communications Strategy: Demonstrates the capabilities to support the creation of effective communications plans.
• Project Management: Can effectively plan, organize, and manage resources to bring about the successful completion of specific project goals and objectives.
• Writing and Editing: Can develop clear, concise, and compelling written communication that conveys key messages, selecting the most effective language and adhering to editorial best practices to evoke a particular mood, create understanding, or influence a particular action.
• Media Relations: Identifying and building relationships with media that reach in-demand audiences to introduce them to Article and its products in a positive, consistent, and credible manner.

Who You Are

• A Natural Communicator: You have excellent verbal and written communication skills, making it easy for you to craft compelling messages, pitch ideas, and build strong relationships.
• Marketing-Savvy: You understand the fundamentals of marketing and how great storytelling influences brand perception and engagement.
• Relationship Builder: Whether it's media contacts, affiliate partners, or internal teams, you know how to foster connections that drive results.
• Strong understanding of the North American consumer media landscape.
• Experienced in media relations and influencer marketing with a proven track record of securing placement in North American consumer media.
• Organized & Detail-Oriented: You thrive in a fast-paced environment, keeping track of multiple projects without missing a beat.
• Hands-on experience with media monitoring (e.g., CISION, Meltwater, MuckRack).
• Deadline-Driven: You have strong time management skills, ensuring every opportunity is seized and every campaign runs smoothly.
• Data-Driven Thinker: You love analyzing performance metrics and turning insights into actionable strategies to optimize results.
• Experience using influencer marketing platforms (e.g., CreatorIQ, Aspire) is considered an asset.
• Experience in affiliate marketing and experience using affiliate platforms (e.g., Impact, AWIN, CJ) is considered an asset.
• Tech-Savvy: You're comfortable navigating G-Suite and picking up new tools quickly. Bonus points if you can work some magic in Adobe InDesign.
• Recent position in a communications/ public relations agency preferred.
• Legally able to work in Canada.
• Completion of criminal background check.

Perks & BenefitsWealth:

• The salary range is $75,000 to $85,000. The starting salary will be determined by your transferable skills, knowledge, work experience, and the hiring team's budget, which is based on business needs, market compensation data, and internal equity
• 4% RRSP matched contributions through Wealthsimple

Life:

• 15 days of vacation*
• 6 well-being (sick) days
• 1 Inclusion and Diversity Day
• Hybrid work: 3 days a week in the office
• Work remotely (anywhere in the world) for up to 3 weeks

Total Health:

• Excellent extended health and dental benefits packages
• $1000 health/lifestyle spending account* for your total physical and mental well-being
• TELUS Health App
  • Mental Health Assistance/Counseling
  • Virtual medical appointments

Office Space:

• The Article HQ is a converted warehouse, with an open accessible layout and no offices (even for our founders)
• Work from your desk, an Article sofa, collaboration spaces, or a private meeting room
  • Standup desks can be requested too
• Our kitchens are stocked with salty, sweet and healthy snacks, & all the premium coffees and teas to keep you buzzing
• Onsite fitness equipment with showers and towel service
• A dog-friendly office - well-socialized pups are welcome

Getting here:

• Free street parking (first come, first serve; no reserved spots for senior leaders)
• Indoor secure bike storage with change rooms and showers
• 20-minute walk to either Main Street- Science World or VCC Clark Skytrain stations

Extra:

• 45% discount on our entire product range (15% for friends and family)

*Prorated