About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Job Profile: General Manager - Flora Food Group (Canada)

About the Role: Flora Food Group is seeking a dynamic and visionary General Manager to lead 50 employees in our $250M Canadian market, one of the top 10 global markets for our brand. The ideal candidate will be a results-driven leader with a proven track record in overseeing business operations, sales, and marketing, while fostering cross-functional collaboration with finance, supply chain, and R&D teams. This role is ideal for someone with experience in both "take-home" retail (GDMC) and the "away-from-home" foodservice sectors, as well as alternative trade channels.

The General Manager will be a key strategic partner in driving Flora Food Group's continued dominance in the plant-based food industry, not only in Canada but globally. As an expert communicator, you will effectively delegate responsibilities to the senior management team while driving customer collaboration at the highest levels with Canadian retailers and industry partners. Ultimately, your leadership will play a crucial role in optimizing productivity, efficiency, and growth for the business.

Key Objectives:

• Strategic Leadership: Develop and implement a comprehensive strategic plan that optimizes productivity and drives business growth across multiple channels.
• Operational Excellence: Continuously review and improve organizational effectiveness through process innovation, employee development, and ensuring a motivating and high-performance work environment.
• Growth and Expansion: Identify new business opportunities and relationships to expand market presence and increase revenue streams.
• Team Development: Foster a culture of growth and leadership, providing feedback, coaching, and development to senior management and staff.
• Customer Collaboration: Strengthen relationships with Canadian retailers and industry partners to drive superior customer engagement and collaborative partnerships.

Responsibilities:

Operational Oversight: Manage day-to-day business operations, setting weekly performance goals and ensuring timely execution. Own the achievement of sales, profitability, and market share targets.

• Talent Acquisition & Development: Recruit, onboard, and train high-performing employees, ensuring alignment with company objectives and high standards of performance.
• Project Management: Lead and manage project timelines, ensuring effective task completion and goal alignment across departments.
• Leadership and Coaching: Lead talent reviews in partnership with the People & Organization function to identify top talent, build succession plans, and strengthen organizational capability. Create an environment of transparent communication to keep all employees aligned on strategy and priorities, leading to high engagement levels.
• Cultural Leadership: Inspire a culture of care, passion, and performance. Support the team to achieve both personal and business goals by leading with empathy, integrity, and a commitment to success.

About You:

• Collaborative Leadership: You build strong, collaborative relationships with leadership teams and business partners, demonstrating credibility, influence, and the ability to drive results.
• Business Acumen: You have extensive experience managing teams and driving business performance, with a sharp focus on achieving business objectives through strategic thinking, operational efficiency, and financial discipline.
• Analytical & Problem-Solving Skills: You are adept at analyzing complex business challenges and crafting innovative solutions that align with the company's vision and goals.
• Effective Communicator: You possess exceptional communication and interpersonal skills, with the ability to effectively navigate sensitive situations and make decisions that benefit the organization.
• Resilient & Proactive: You thrive in dynamic, fast-paced environments, embracing challenges and leading your team to continuously improve and adapt to new opportunities.

Join Us: If you're an experienced, results-oriented leader with a passion for plant-based food and a strong desire to shape the future of Flora Food Group in Canada, we invite you to apply for this exciting opportunity. Lead the next chapter of our growth and success in one of the most vibrant and innovative industries in the world.

What's next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.