OVERVIEW:

We are seeking a Retail Marketing Specialist to join our team in Ottawa. As a key player in our retail marketing efforts, you will be responsible for developing and implementing digital and in-store marketing campaigns designed to drive retail sales and enhance brand awareness.

This is a contract position to cover a maternity leave. The length of the contract will be 12-18 months and will start in July 2025.

RESPONSIBILITIES:

Social Media Content Creation

• Develop high-quality, engaging content in various formats, including copy and images.
• Ensure all content is optimized for each platform and adheres to brand guidelines.

Retail In-Store Marketing

• Develop eye-catching campaigns for in-store execution, including bi-monthly promotional campaigns and retail signage to enhance the customer shopping experience.
• Gain a strong understanding of retail product selection and merchandising to develop effective messaging.

Analytics & Reporting

• Utilize analytics tools to track and report on customer touchpoints, including but not limited to Google Reviews, customer feedback surveys, website analytics for Quickie, and social media metrics.
• Provide regular reports and insights to measure the success of social and digital marketing efforts.

Communications

• Develop and manage monthly content plans, including creative copywriting and securing all stakeholder approvals.
• Assist the Marketing Director with internal and external communications as needed, including company newsletters and retail communications.
• Act as the marketing point of contact for Avida a third-party digital agency and hardware provider.

Email Marketing

• Create monthly email marketing campaigns designed to amplify web content, build customer affinity, and drive retail traffic and sales.

Industry Trends & Innovation

• Stay informed about industry trends, emerging technologies, and best practices in digital and social media marketing.
• Proactively suggest innovative ideas to enhance the brand's online presence.

Community Engagement

• Foster and grow online communities through active engagement, responding to comments, and participating in relevant discussions on social media.

Implement strategies to increase audience interaction and brand advocacy.

EDUCATION & SPECIALIZED KNOWLEDGE:

• Degree or Diploma in Marketing, Communications, or a related field.
• Three to five years of proven experience in consumer marketing, social media management, and content creation.
• Creative mindset with a keen eye for design and visual aesthetics.
• Strong understanding of retail or consumer marketing.
• Excellent written and verbal communication skills in English; French is an asset.
• Ability to work in a fast-paced, collaborative environment with minimal supervision.
• Strong attention to detail.
• Ability to communicate multi-faceted marketing programs effectively with key stakeholders.
• Proficiency in Adobe Illustrator, Excel, PowerPoint, Word, Outlook, and Microsoft Teams is required.
• Working knowledge of Wix Studio, Google Analytics, MailerLite, SurveyMonkey Pro, SuperMetrics, and StorePoint is an asset (training can be provided).
• Experience in retail or trade marketing is considered an asset.

WHY JOIN THE MACEWEN TEAM?

• Learn and collaborate with the best in the industry.
• Supportive colleagues and leaders who are passionate about providing exceptional service.
• Competitive compensation package.
• 3 weeks vacation to start.
• RRSP plan with Company match from day one.
• “The perks” include employee gym membership reimbursement, discounts on motor fuels at our service stations, and purchases of equipment and heating oil.

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OUR CORE VALUES:

It is important to us that when you consider a new opportunity, you understand a little about the company, its history, and its values. It is important to us that our values fit with yours, then everyone wins. Our Core Values are the cornerstone of who we are as a company, and what we value. We hope that our Core Values speak to you and what you value.

• Customers First - We exist, first and foremost to serve our customers. They must be at the heart of all the decisions we make.
• Long-Term Focused - We value long-term success over short-term gains.
• Respect Each Other - Each person with whom we work, communicate, and do business is valued and treated with dignity and respect.
• Do The Right Thing - We stand by our word and do what's right.
• Own It - We are encouraged to be entrepreneurial and make decisions as if the business were our own.
• Ever Evolving - We embrace positive change and always seek to improve.

MacEwen is a Canadian-owned and operated fuel and convenience provider that has successfully built and sustained customer relationships in Ontario and Quebec for over 48 years.

MacEwen is recognized as one of Canada's leading independent petroleum and convenience store companies with over 150 retail locations, 16 Divisional Offices, and two distribution centers with identified brands such as Quickie, County Line, Jutzi, MacEwen and Esso.

The Company's continuing success is based on each one of our 315 employees living our core values. First and foremost is our commitment to taking care of our customers.

Before an offer of employment is extended, a minimum of two business references will be required and candidates must complete pre-employment testing which comprises a criminal record check.

Please notify Human Resources if you wish to receive this job posting in a different format or if you require any other accommodations during the recruitment process.

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This posting is for a vacant position.