About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Commercial and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We have strategically assembled a group of innovators who have a passion for technology, design, and improving digital experiences.

What We're Looking For

As Northern'sAdobe Analytics Senior Developerwith a strategic focus onAdobe AnalyticsandCustomer Journey Analytics, you will play a pivotal role in the strategic implementation of Adobe Experience Cloud solutions, helping clients harness the full potential of their analytics and customer journey data. You will implement end-to-end projects and ensure actionable insights are derived to help businessesoptimizecustomer experiences and achieve their goals.

*Full-time remote is available nationally. Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace(within Canada)!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office

Just to name a few!...

Duties & Responsibilities

• Develop robustAdobe AnalyticsandCustomer Journey Analyticsimplementations tailored to client businessobjectivesand customer experience strategies.
• Developscalable analytics frameworks, includingsolution design reference documentation (SDR), variable mappings, anddetailed tracking plansacross bothAdobe AnalyticsandCustomer Journey Analyticsplatforms.
• Develop and configurecross-channel trackingandcustomer journey mappingto ensure seamless insights from acquisition to conversion.
• Develop theintegrationandconfigurationof data collection strategies for bothAdobe AnalyticsandCustomer Journey Analytics, ensuringaccuratetracking of customer interactions across digital touchpoints.
• Provideexpert guidance and implement Adobe Launch(orother tag management systems) forefficientandscalable tag implementation.
• IntegrateAdobe AnalyticsandCustomer Journey Analyticswith other Adobe Experience Cloud products (e.g.,Adobe Target,Audience Manager,Campaign), third-party platforms, and CRM systems.
• Enable customer data activation, includingaudience segmentation,personalization, andjourney-based attribution modeling, tooptimizemarketing and customer engagement efforts.
• Auditandassessexisting implementations of bothAdobe AnalyticsandCustomer Journey Analyticstoidentifyand resolve data gaps or inefficiencies.
• Optimizereporting structures, dashboards, anddata flowsto enhance decision-making capabilities and provide actionable insights for business stakeholders.
• Collaborateclosely with marketing, IT, and data teams to define key performance indicators (KPIs),goals, andtracking requirementsacross bothAdobe AnalyticsandCustomer Journey Analytics.
• Provide hands-ontraining, mentorship, and workshopsto clients and internal teams on best practices forAdobe AnalyticsandCustomer Journey Analytics.
• Develop and deliver comprehensive documentation to support the adoption and effective use of both analytics platforms across teams.

Knowledge, Education & Experience Required

• 5+ years of hands-on experience withAdobe AnalyticsandCustomer Journey Analytics(Experience Cloud).
• Adobe certification in Analytics or Customer Journey Analytics as a developer / architect (required)
• Expertise inAdobe Analytics Workspace, segmentation, calculated metrics, reporting, andCustomer Journey Analyticsfeatures, includingjourney mapping,visualization,and event-based tracking.
• Proficiency inJavaScript,HTML, andCSSfor custom tracking and tagging implementations.
• Experience withAdobe Launch(or othertag management systems) for scalable and efficient tag deployment.
• In-depth knowledge ofweb analytics concepts,data collection strategies,attribution modeling, andcustomer journey analysis.
• Ability to translate business objectives intomeasurable KPIsandcustom reporting frameworksusing bothAdobe AnalyticsandCustomer Journey Analytics.
• Proventrack recordof troubleshooting and resolvingdata discrepancies,optimizingdata flows, andimplementingscalable solutionsto improve analytics infrastructure.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders.
• Strong organizational and project management skills, capable of managing multiple projects and initiatives simultaneously.

Bonus

• Experience with other Adobe Experience Cloud products (e.g.,Adobe Target,Audience Manager,Adobe Campaign).
• Knowledge of data privacy regulations (e.g.,GDPR,CCPA) and their impact on analytics and customer journey tracking.
• Familiarity with other analytics tools (e.g.,Google Analytics,Tableau,Power BI) and best practices for data visualization.
  

Since its founding in 2015, Northern has grown to over 200+ digital experts working together to help leading brands across North America navigate digital transformation.

Northerns continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work Canada, including Best Workplaces in Canada, for Inclusion, in Ontario, for Women, and for Hybrid Work.

Diversity and Inclusion

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.