DescriptionAre you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing strategies that drive our digital success. You'll work closely with cross-functional teams and external partners to ensure our marketing efforts are impactful, innovative, and customer-focused.
Key Responsibilities

• Digital Registration & Lead Generation: Develop and execute performance marketing strategies to drive new customer acquisition growth.
• Campaign Optimization: Collaborate with agency partners to scale and optimize paid media campaigns, creating a dynamic digital footprint, especially focusing on Google Ads and Meta Ads (Facebook and Instagram) to place us within a digital arm's reach of our target audiences.
• Cross-functional Collaboration: Work closely with Marketing, Product, Sales and Finance teams to deliver fully integrated and optimized campaigns.
• Budget Management: Manage the performance marketing budget effectively, allocating resources across the relevant phases of the customer journey.
• Vendor Management: Experience managing relationships with strategic partners and vendors.
• Reporting & Analysis: Develop and maintain internal reporting mechanisms to analyze campaign performance, identifying areas for improvement, and regularly analyze and report on key metrics (CPM, CPC, CPA, LTV, ROAS).
• Data-Driven Culture: Build a performance-based, data-driven culture to drive continuous testing, experimentation, and feedback loops, demonstrating marketing effectiveness and using data-driven insights to optimize strategies.
• New Channel Development: Explore and test new channels, such as TikTok, to expand our reach and drive engagement.
• Customer Centricity: Ensure all marketing strategies are aligned with the goal of enhancing the customer experience and meeting their needs.

Desired Skills & Experience

• Experience: Minimum of 7 years in performance marketing, media buying, or user acquisition.
• SEM & PPC Expertise: Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing to capture existing demand.
• Digital Platforms: Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.).
• Analytical Skills: Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization.
• Budget Management: Experience in managing budgets and optimizing spend to drive ROI.
• Communication: Excellent communication and collaboration skills for working with external partners and internal teams.
• Education: Bachelor's degree or equivalent experience.
• Fintech Experience: Experience in the fintech sector is an asset.
• Growth Mindset: A proactive, innovative approach with a passion for continuous learning and improvement.

Why Join Us

• Innovative Environment: Be part of a forward-thinking team that values innovation and experimentation.
• Growth Opportunities: Access to professional development and learning opportunities to advance your career.
• Collaborative Culture: Work in a collaborative, supportive environment that encourages idea sharing and teamwork.
• Impactful Work: Play a significant role in driving our digital success and achieving business goals.