Powertech Labs Inc is a cleantech company with the mission of being a trusted innovation partner providing solutions, specialized testing, and technical expertise for a safe and sustainable global energy future. Powertech has a global reputation for delivering transformative solutions in both the electric power industry as well as the transport sector. A clean future will be driven by electric and hydrogen power, and we will help get there.
We are always guided by our values as a global clean-technology and engineering company:
• Safety: This top everything. We do our work safely or we do not do it at all.
• Challenges: We ready ourselves for the hardest challenges – through attaining accreditations, developing industry-leading innovative products & services, investing in our labs, hiring great people, and making them better.
• Diverse Teams: We are strongest together and capitalize on our varied attributes – together we are more than the sum of parts.
• Our customers: Customers fuel this company, and we constantly work with them to earn and retain their trust and loyalty. We expect that our customers hold us accountable to our commitments.
• Excellence: Striving for excellence, acting with integrity, and having the highest standards in quality are core to what we do.
Position Overview
The Business Development & Growth Professional will develop and implement strategies to enhance brand awareness, generate quality leads, and support business development efforts. This role requires a strategic thinker with expertise in digital marketing, lead generation, and partnership development. The ideal candidate will collaborate across teams, analyze market trends, and implement data-driven marketing initiatives to support revenue growth.
Key Responsibilities

• Marketing Strategy & Lead Generation
  • Design and execute multi-channel campaigns aligned with business objectives and global market expansion.
  • Identify and target high-value market segments, ensuring alignment with business objectives.
  • Implement and refine demand generation strategies using digital and traditional marketing techniques.
• Brand & Content Management:
  • Craft compelling messaging and positioning for the Powertech Markets.
  • Oversee content creation, website updates, digital marketing initiatives, and industry events to strengthen brand presence.
  • Ensure brand consistency across all communication channels.
• Social Media & Digital Presence
  • Develop and manage a LinkedIn strategy to increase engagement and brand credibility.
  • Oversee daily social media management, including content planning, posting, and audience interaction.
  • Track and analyze social media performance, adjusting strategies as needed.
• Business Development & Partnership Management
  • Identify and develop strategic partnerships with key industry players, clients, and stakeholders.
  • Collaborate with sales and product teams to create compelling proposals and value-driven solutions.
  • Represent the company at industry events, conferences, and networking opportunities to build brand authority.
• Customer Engagement & Relationship Management
  • Utilize CRM tools to track customer interactions and improve customer engagement strategies.
  • Analyze Customer Satisfaction (CSAT) data to enhance the customer experience and optimize service offerings.
  • Implement initiatives to improve customer retention and long-term business relationships.
• Analytics, Optimization & Budget Management
  • Monitor and analyze marketing performance metrics to refine strategies and maximize ROI
  • Develop data-driven insights to inform decision-making and optimize campaign effectiveness.
  • Manage marketing budgets efficiently, ensuring resources are allocated to high-impact initiatives.
  • Monitor and analyze campaign and social media performance metrics.
  • Execute Customer Relationship Management (CRM) strategies to improve customer service, enhance customer retention and business and headcount efficiencies.
  • Stay up to date with industry trends, competitive landscape, and customer preferences that will influence marketing campaigns/initiatives

Qualifications

• Education:
  • Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred but not required). A combination of education and relevant experience will be considered.
• Experience:
  • 4-6 years of proven marketing and business growth experience in the utility, technology, software, or related industries. Demonstrated experience with optimizing marketing plans and strategies, data analytics and performance measurement tools.
• Skills:
  • Strong understanding of digital platforms, social media management, SEO, advertising and business automation.
  • Familiarity with CRM and CSAT tools and technologies, marketing automation, and data analytics tools.
  • Excellent communication, project management, and strategic planning skills.
  • Strong analytical, interpersonal, and sales skills, along with marketing knowledge and business savvy.
• Attributes:
  • Innovative and results-oriented with a passion for driving growth.
  • Ability to thrive in a fast-paced, dynamic environment with a global focus.
  • Ability to collaborate effectively with internal and external stakeholders.

Affiliation: M&P
P1
Salary: $72K - $91K

A condition of employment for this job is that you maintain your Driver's License (Class 5) in good standing.

ALL CANDIDATES ARE REQUIRED TO ATTACH A COPY OF THEIR COVER LETTER, RESUME, DIPLOMA/DEGREE, ACADEMIC TRANSCRIPTS & PROOF OF PROFESSIONAL DESIGNATION. If applicable, a copy of your work visa is also required.
INCOMPLETE OR LATE APPLICATIONS CANNOT BE PROCESSED. This will ensure we have all the necessary information to assess your application without any delays.
Powertech Labs is an equal opportunity employer. We include everyone. We welcome applications from anyone, including members of visible minorities, women, Indigenous peoples, persons with disabilities, persons of minority sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities. We are also happy to provide reasonable accommodations throughout the selection process and while working at Powertech Labs.
Maintaining customer-confidence and our reputation is key: To this end, all our campus and laboratories are accredited to ISO9001 (quality), ISO14001 (environment stewardship) and ISO45001 (safety) and IEC/ISO 17025 for over 100 standards. To complement the focus on accreditation, we encourage our experts to drive global standards and provide development opportunities for all staff to grow in their role and to advance in their careers.
Working at Powertech is not a job but a career. If you want to be a part of a growing clean technology company that is impactful and working towards a common goal of accelerating the world towards a net zero carbon future, come and join our team.

Powered by JazzHR

XSGZyWOWq1