Senior Product Manager

Location: Remote within Canada

Schema App is a fast-growing, profitable SaaS company based in Guelph, Ontario, specializing in Schema Markupa niche in search optimization. Our mission is to make web content easily understood by search engines, voice assistants, and chatbots, empowering enterprise brands like SAP, Gusto, and Henry Ford Health to achieve their organic search goals with measurable ROI.

We help companies build content knowledge graphs to enhance search visibility and accelerate AI initiatives. Our flexible-first approach lets team members choose to work remotely or in the office, fostering a collaborative and innovative environment.

Were seeking a Senior Product Manager to drive strategic product initiatives, deliver market-leading solutions, and maximize customer value. The ideal candidate will have proven experience in software product management, excel at collaborating across teams and with customers, and bring a vision to contribute to the product teams long-term success.

Functional Accountabilities

1. Adoption Strategy, Go-To-Market Execution & Feature Documentation: Own and execute adoption strategies by developing user stories, feature documentation, and go-to-market plans. Actively track and report on feature performance to ensure alignment with business goals and customer satisfaction.
2. Product Ownership & Stakeholder Communication: Take full ownership of the product, driving its success through day-to-day management, tracking progress, and resolving blockers. Communicate the product roadmap and feature updates effectively to internal and external stakeholders, including through webinars and presentations.
3. Requirements Translation & UAT Leadership: Translate customer needs into clear, actionable user stories and feature descriptions with defined goals and value propositions. Lead user acceptance testing (UAT) processes to validate feature quality and ensure readiness for release.
4. Lead User Insights & Prioritization of Enhancements: Collaborate with lead users to gather feedback and validate conceptual value. Use insights to evaluate and prioritize enhancements, balancing customer value, market trends, and strategic goals to maximize impact.

Key Competencies

1. Strategic Thinking; Envisions the long-term direction and impact of product initiatives, aligning product strategy with business goals and market trends. In practice, this means anticipating market needs, identifying competitive advantages, and making choices that enhance the products future relevance and value.
2. Stakeholder Management; Builds and maintains strong relationships with internal and external stakeholders, balancing different perspectives and ensuring alignment on product objectives. This involves regular check-ins, transparent communication, and handling conflicts or differing priorities diplomatically to foster collaboration and support.
3. Data-Informed Decision Making; Uses data as the foundation for product decisions, analyzing trends, customer behavior, and feature adoption metrics to guide prioritization and strategy. This involves defining success criteria, measuring impact, and ensuring that all major decisions are supported by relevant insights.
4. Cross-Functional Collaboration; Works effectively with teams across the organization, including engineering, marketing, and customer success, to drive unified product success. This includes coordinating efforts, aligning priorities, and leveraging expertise from each function to achieve well-rounded product outcomes.
5. Customer Empathy; Deeply understands and values customer needs, pains, and aspirations, translating this understanding into product improvements. Practically, this involves actively listening to customer feedback, engaging in user research, and ensuring the product delivers meaningful value that resonates with users on a personal level.
6. Technical Competency; Understands the technical aspects of product development, enabling effective collaboration with engineering teams and informed decision-making on feasibility, trade-offs, and implementation challenges. While not expected to be an engineer, this competency ensures the ability to have meaningful discussions on architecture, scalability, and development constraints.

Metrics

• Product Lifecycle Efficiency
• Product Adoption and Engagement Rates
• Roadmap Predictability
• Customer Satisfaction and Retention Rate
• Strategic Product Goals Alignment

Schema Apps Core Values

• Growth Mindset Embrace learning and development, seek feedback and growth opportunities. Learn from our mistakes.
• Great People Approach challenges with a solutions-oriented mindset. Collaborate with the team and other teams to achieve the companys shared goals.
• Get Results - Take initiative, solve problems, and help each other achieve goals.

Life @ Schema App

• A Culture focused on your growth: Weekly 1:1, Career Logbooks, and Quarterly Development Goals
• Great benefits for health & wellness, and your coverage starts as soon as you do.
• Flex days to re-energize on top of vacation days.
• You choose where you work - home or headquarters in Guelph.
• The Culture Club keeps our virtual team connected through fun and innovative events.
• Diverse, smart team! The more inclusive we are, the better our work will be.

Schema Apps purpose is to build meaningful connections with each other, our customers, and the data so that we are all understood. We are a team of smart people helping each other solve hard problems.