Marketing Content Strategist

$65,000 - $75,000

St. Catherines - in office

About Us

STRIVE is a specialist recruitment firm offering proactive recruitment solutions in the areas of Accounting and Finance, Corporate Administration, and Manufacturing Operations. STRIVE supports various clients, from small to medium-sized enterprises to Fortune 500 organizations, for their permanent, contract, and temporary recruitment needs.

The Role

The Marketing Content Strategist is responsible for developing and executing marketing initiatives to enhance brand awareness, engage target audiences, and drive business growth. This role requires a creative and strategic thinker with strong communication skills and a passion for delivering impactful marketing campaigns.

The ideal candidate is an innovative marketer with experience in content creation, social media management, and digital marketing strategies. A background in consumer products, outdoor industries, or e-commerce is highly preferred.

Advantages

• $65,000 - $75,000 starting salary based on experience
• Permanent role with an established and growing organization
• Monday to Friday 9 am to 5 pm, fully in office
• Vacation and benefits package with spending account after probation
• Opportunity for career advancement and professional growth
• Collaborative and dynamic work environment

Responsibilities

• Marketing Strategy & Implementation: Develop and execute marketing plans to enhance brand visibility and customer engagement
• Content Creation: Manage content production, including photography, video, SEO-optimized blog articles, and compelling product descriptions
• Social Media Management: Create and execute social media strategies to increase engagement, manage platforms, and track performance
• Event Coordination: Plan and organize trade shows, sponsorship programs, and community events to enhance brand presence
• Public Relations: Establish and maintain relationships with media, influencers, and industry partners to increase brand exposure
• Email & SMS Marketing: Develop and implement campaigns to nurture leads, engage customers, and drive conversions
• Website & E-Commerce Management: Maintain and update website content, analyze traffic, and implement strategies to improve user experience and conversion rates
• Analytics & Reporting: Track key performance metrics, analyze marketing campaign effectiveness, and identify areas for improvement

Requirements

• 3-5+ years of marketing experience
• Post-secondary education in marketing, communications, or a related field
• Strong verbal and written communication skills with the ability to engage diverse audiences
• Experience in content creation, social media management, and digital marketing
• Proficiency in Microsoft Office and marketing tools such as Shopify, Google Analytics, and email marketing platforms
• Creative mindset with strong attention to detail and the ability to develop innovative marketing campaigns
• Ability to work independently while collaborating with cross-functional teams