Role type: Contract

Reporting To: Design Lead
Location: Canada (Remote)

Welcome to Normative

At Normative, we are committed to solving valuable problems through human-centered design consulting. Our team operates at the intersection of strategy, product design, and technology, helping organizations navigate complexity and drive meaningful innovation.

We believe that exceptional design comes from true partnerships, where collaboration is built on transparency, trust, and shared ownership. Our expertise in specialized problem-solving enables us to tackle hard challenges, leveraging deep domain knowledge and a user-first mindset.

If you thrive in ambiguous and complex environments, seek to design for real impact, and believe in the power of collaboration and innovation, Normative is the right place for you.

About This Role

We are seeking a Content Development Specialist with expertise in content strategy and copywriting to support a high-impact digital modernization project for government services. This role is critical in developing and maintaining content strategies for complex information architectures, improving service clarity, and managing enterprise-level copy across digital platforms. You will work closely with UX designers, product teams, and developers to craft clear, accessible, and effective content for government services.

If you have a strong background in content strategy, experience working with government services, and expertise in enterprise CMS-driven content management, wed love to hear from you!

Work Eligibility & Location

This role requires candidates to be located in Canada and eligible to work in Canada. While we are fully remote and offer flexibility in working hours, there will be times when availability during 7:30am-3:30pm PST / 8:30am-4:30pm MST / 10:30am-6:30pm EST is required to align with team collaboration and project needs.

What youll do

• Develop and implement content and content strategies for government digital services, ensuring clarity, consistency, and accessibility across all content.
• Write and refine content for enterprise websites, web applications, and service platforms, aligning with user needs and service goals.
• Create and manage structured content models that work within enterprise content management systems (CMS).
• Ensure content governance and workflow processes to maintain content quality, versioning, and compliance with government standards.
• Collaborate with UX designers and product teams to integrate content seamlessly into user experiences.
• Design and maintain content taxonomies, metadata, and tagging structures to support findability and searchability.
• Audit, analyze, and optimize existing content based on user research, analytics, and best practices.
• Develop reusable content templates and modular content approaches to improve efficiency and scalability.
• Ensure compliance with accessibility standards (WCAG 2.1+) and plain language principles.
• Work collaboratively in Agile teams, participating in sprints, iterative content development processes and project activities including usability testing.
• Work within a design system to ensure consistency in design and user experience.

What youll bring

• 5+ years of experience in content strategy, copywriting, or content development, ideally within government or enterprise environments.
• Experience developing and managing content strategies for large-scale digital platforms.
• Expertise in structured content, content modeling, and CMS-driven content management systems.
• Strong copywriting and content design skills, with a focus on clarity, accessibility, and user needs.
• Knowledge of information architecture principles, metadata strategies, and structured content frameworks.
• Understanding of accessibility (WCAG 2.1+), usability, and plain language best practices.
• Experience delivering exceptional user experiences in multi disciplinary teams that apply UX design, service design, design thinking, or human-centered design approaches.
• Ability to collaborate in a cross-functional space across design, product and development teams, and non-technical stakeholder groups.
• Experience with content audits, gap analysis, and content performance measurement using analytics tools.
• Strong verbal and written communication skills, with the ability to translate complex information into simple, user-friendly content.
• Experience working in Agile environments, participating in sprint cycles and iterative content development.

Working at Normative

At Normative, we offer a place where curious, driven people can do the best work of their careers in an environment built for autonomy, mastery, and impact.

We are a fully remote, highly collaborative team, designed to support independent thinkers who thrive in complexity, ambiguity, and high-accountability environments.

We take on hard problems that matter, spanning strategy, UX, service design, and technology. You wont just execute - youll shape solutions, drive impact, and push boundaries.

We operate with high trust and high accountability. You own your work, manage your time, and contribute at a high level - without micromanagement. We stay connected through deliberate collaboration, a well-defined organizational cadence, and shared rituals.

We expect ownership, directness, and bravery, but we also value introspection, creativity, and a positive mindset. We push for excellence while fostering continuous learning and growth.

We invest in our team with fair, clearly defined salary ranges, meaningful career growth opportunities, and a commitment to well-being. We support professional development, sustainable ways of working, and long-term success - for both our people and our company.

Accommodations and Accessibility

Normative provides employment accommodations during recruitment. Should you require accommodation, please indicate this on your application, and well work to meet your needs. For further questions on accessibility, reach out to us at [email protected].

Inclusion

At Normative, we aim to foster an environment where everyone feels included and valued. Diversity, inclusion, and belonging are core to our daily work and help us reach our mission of building trust in technology. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, gender and sexually diverse communities, and people with intersectional identities.