Who we are:

The GVF Group of Companies empowers farmers to produce meat, milk, and eggs profitably and sustainably for the advancement of human lives, nutrition, and health.

Founded in 1960,Grand Valley Fortifiersspecializes in the formulation, manufacture, and sale of high-quality, leading-edge mineral premixes for swine, dairy, beef and poultry producers. We create opportunities for livestock & poultry farms to be more profitable by providing innovative products, programs and services which lower feeding and livestock producers costs, maximize animal performance, and increase nutritional and commercial value of our customers products; meat, milk and eggs.

Ours is a family business that cares about its employees and its community. We make sure that all our staff get what the best in class team members deserve: benefits, good wages, and respect. Whether through our charitable work, or our dedication to staff, GVF is committed to living out our principles and values.

Why we have this role:

As a Ruminant Nutrition and Business Consultant, you will work closely with dairy and beef producers, providing top-tier nutritional sales and consulting services. Your goal is to help farmers achieve both their financial and operational objectives through innovative feeding strategies, advanced ration formulations, and hands-on support.

Working with us:

This role will require travel throughout Southern Alberta to visit customers on-farm up to 5 days a week. You will work primarily from your home office in Lethbridge and will be required to attend team meetings and other events at our office locations as needed.

What you'll do:

Sales Growth & Client Support

• Develop and grow a strong client base by identifying new business opportunities.
• Provide expert nutritional consulting and formulation support using NDS (Nutrition Dynamic Systems) software.
• Offer innovative feeding strategies to optimize production and profitability.
• Work collaboratively with internal teams to ensure outstanding customer support.
• Stay up-to-date on new products, ingredients, and research to offer cutting-edge solutions.

Customer Relationship Management

• Build and maintain strong relationships with farmers, ensuring their long-term success.
• Regularly visit farms to assess challenges and opportunities.
• Offer tailored recommendations for feeding systems, production improvements, and herd management.
• Educate clients on the latest nutritional technologies and best practices.

Product & Service Development

• Contribute insights for new product formulations and improvements.
• Stay informed on emerging trends, scientific research, and industry advancements.
• Collaborate with cross-functional teams to develop innovative feeding programs.

Marketing & Community Engagement

• Represent the company at industry events, conferences, and producer meetings.
• Support marketing initiatives by contributing to trade publications and digital content.
• Engage with the local agricultural community to enhance brand presence.

Corporate & Professional Development

• Maintain accurate records and reports.
• Participate in company meetings, training sessions, and industry events.
• Attend at least one major industry conference annually to expand your knowledge and network.

Your background includes:

• A true passion for agriculture and the dairy/beef industry
• Diploma or Degree in Animal Science, Agriculture or Business
• Highly developed interpersonal, communication, and problem-solving skills
• Willingness to learn and ability to quickly understand nutritional and sales knowledge
• A valid Canadian Driver's License is required
• Able to travel within your territory 5 days a week

Why Work with Us:

• Canadian Family-Owned and Operated Company
• Competitive salary
• Unlimited earning potential through commissions
• RRSP Matching program
• Profit sharing bonus
• Make a direct impact on farmers' success and sustainability
• Gain hands-on experience and continuous professional development
• Be part of a company that values integrity, innovation, and giving back.