Marketing Content Specialist

School Overview

SJS is a leading independent, non-religious, all gender JK to Grade 12 IB school in Kitsilano, Vancouver. At SJS we prioritize enriching education that nurtures learning competencies, agency, love for learning and student well-being. Teachers at SJS encourage students to engage thoughtfully in their learning, to be risk-takers and strive to achieve their highest potential.

Position Purpose & Overview

The Marketing Content Specialist is a key member of the Advancement team and is responsible for creating, distributing and analyzing content across the schools various platforms in line with our marketing strategy and in support of the schools Mission and Vision.

As the schools storyteller, you will develop content that shows the achievements, passion and expertise that students experience daily at St. Johns School (SJS). You will be in the middle of classes, activities and events at the school, reporting to our stakeholders on the schools community and programs. You will be responsible for distributing content through email, websites, social media and print, and using your excellent copywriting and editing skills to develop and reinforce the SJS brand.

Working on your own and alongside the schools Visual Content Creator, the Marketing Content Specialist will develop ideas and create engaging content for our various constituents, including but not limited to, current parents, prospective parents, students, donors, alumni, grandparents, past parents and the wider community.

This position will focus on:

• Bringing to life the schools key messages to position the school appropriately for prospective families.
• Providing informational and inspiring updates for the school's community.
• Promoting the schools fundraising programsAnnual Giving and endowmentto secure and maintain philanthropic support.

Key Responsibilities

Typical responsibilities and duties are inclusive of, but not limited to:

• Develop ideas and create story-driven content that raises awareness of SJS and promotes our key messages.
• Develop and manage a content and communications calendar that ensures delivery of timely and engaging content to our audiences.
• Build relationships with stakeholders across the school to be in a position to learn about and develop stories and content.
• Work alongside the Visual Content Creator (and any outside suppliers) to create and deploy content for the school website, email communications, social media channels, media relations, marketing campaigns and internal communication platforms.
• Manage the schools social media presence, and where appropriate, respond to messages and comments.
• Analyze the effectiveness of content, and suggest and implement improvements.
• Provide copywriting and editing support to the Advancement team and other stakeholders as appropriate.
• Maintain the schools written communications style guide, and follow and reinforce the schools brand guidelines.
• Maintain a working knowledge of the schools privacy policy and consider how it might impact your work.
• Provide back-up support to the work of the Visual Content Creator and other colleagues as appropriate.

Required Qualifications and Key Skills

Education and Work Experience

• Proven success in creating stories to generate content for social media, news, blogs, videos and other marketing communications materials.
• Professional knowledge of the social media landscape and experience working with social media tools.
• Experience of updating and maintaining content on websites.
• Experience of creating and sending email marketing and newsletters.
• Experience working in the education industry and/or an IB school is an asset.
• Experience with video production and photography is an asset.
• Experience with project management software is an asset.
• Experience with Adobe suite and/or Canva is an asset.
• Need to be legally entitled to work in Canada.

Qualities and Skills

• Proven ability to manage projects and meet deadlines.
• Excellent copywriting and editing skills.
• Creative instinct for audience engagement.
• The ability to report results and optimize using analytics.
• Motivated, adaptable and enthusiastic team player.
• Able to work independently and collaboratively.
• Demonstrate and pursue excellence in practice and professional growth.
• Strong organizational, administrative and interpersonal skills.
• The ability to effectively communicate cross-functionally within multiple teams and build relationships with key constituents and stakeholders.

This role will require working hours outside of school office hours: often evening events; occasionally going offsite to document student programs; and occasional morning and weekend commitments.

This job profile outlines the key responsibilities for the roles and is not meant to be exhaustive. This will include performing the administrative and related tasks or any other responsibilities required to reasonably meet the needs of St. Johns School, including, but not limited to the general duties outlined in the position profile.

It should be understood that the activities, responsibilities and obligations of this position may be modified from time to time, through discussion between the direct supervisor and the employee, in order to effectively meet the requirements of the School. On rare occasions where there are urgent needs at the School, an employee may be assigned to temporarily backfill role(s) critical to the schools operations and business continuity.

Success Measures

• Parents' understanding of how we are fulfilling the schools Mission, Vision and Values.
• Audiences understand and connect with our educational program.
• Increased readership and engagement.
• Social media readership and engagement.
• Quantity of Annual Giving gifts.
• Number of prospective families enquiring to the school.
• Number of applicants to the school.
• Retention of our student base.

Conditions of Employment

• The successful candidate will be required to complete child abuse prevention training, concussion training, Level 1 first-aid training provided by St. Johns School and provide consent for a criminal background check for the vulnerable sector.
• Clearance on criminal record checks for vulnerable sector is a condition of employment
• The ability to legally work in Canada, in an educational setting is a condition of employment.

Job Information

• Full-time permanent contract starting immediately.
• Work location: on-site.
• Comprehensive benefits package.
• Salary ranges from $70,000 to $80,000 based on experience
• Five weeks of paid time off, including 2 weeks of vacation, 2 weeks of winter break, and 1 week of spring break

Reporting Structure

• Reports To: Associate Director of Marketing
• Direct Reports: None
• Department: Advancement
• Key Interactions:
  • Internal: Faculty, non-teaching employees, Advancement Team, and Admissions Team.
  • External: Students, parents, volunteers, and alumni.

Applications

All interested candidates should send their application to Catriona Cheng, Director of Finance and Human Resources, at the following link: Marketing Content Specialist. Please include the following items in the application:

• Resume & Cover Letter. Your cover letter should include URL(s) that link to three examples of your published written work.
• Names, email addresses, and phone number of three professional references.
• Copies of any relevant certificates and diplomas.

The posting will be active until March 30, 2025. If you are having any problems submitting your application, please email [email protected]

St. Johns School is an Equal Opportunity Employer. St. Johns School is committed to building a diverse and inclusive workforce by ensuring a barrier-free work environment. We welcome applications from all qualified job seekers, from BIPOC (black, indigenous, and people of colour), persons with disabilities, 2SLGBTQ (persons of all sexual orientations and genders). If you are an applicant with a disability, we will work with you to make reasonable workplace accommodations you may need for your best work performance.