About the Role:

We are looking for a dedicated and tech-savvy Sr. Web Designer to join our dynamic team. As a key member of our marketing department, you will take ownership of maintaining and optimizing our digital assets, particularly our digital assets including our corporate website (goiguide.com), hardware store (shop.goiguide.com) and Operator Directory (ion.goiguide.com), while driving forward innovative digital marketing strategies.
You will bring your front-end development expertise and passion for digital marketing to ensure our online presence remains impactful, cutting-edge, and results driven.

This role is ideal for someone with a strong blend of technical skills, creativity, and a proven track record in web development and digital marketing. You will collaborate across teams to execute projects that contribute to the growth and visibility of our brand.
Must have experience: Figma (design and prototyping), Adobe Creative Suite

Responsibilities:

• Manage,maintain, and optimize the company websites (WordPress, SilverStripe and Shopify) ensuring they are responsive, accessible and user-friendly.
• Ensure website security, conduct regular updates, and maintain server health.
• Apply expertise in front-end development (PHP, HTML, CSS, JavaScript) to implement design changes and enhance the site's visual and interactive elements.
• Collaborate with internal teams to build and integrate new pages, features, and tools into the website.
• Analyze website and campaign data using tools such as Google Analytics, providing insights and actionable recommendations.
• Generate detailed reports on key metrics, campaign performance, and ROI.
• Share insights and collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align strategies and improve outcomes.
• Perform thorough testing of all websites, identifying and resolving any issues before launch.

Required Skills & Qualifications:

• Degree or diploma in Marketing, Web Development, Digital Media, or a related field.
  
• 5+ years of experience in web development and digital marketing.
• Proven track record of managing WordPress, SilverStripe and Shopify websites and implementing front-end solutions (HTML, CSS, JavaScript).
• Portfolio that highlights your experience to date showcasing previous work that shows your design ability.
• Experience designing and executing successful digital marketing campaigns.
• Strong understanding of responsive web design and mobile-first principles.
• Experience with WordPress, SilverStripe and Shopify themes and plugins, including custom development and troubleshooting.
• Deep experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Strong knowledge of SEO, SEM, and paid media platforms (e.g., Google Ads, Meta Ads Manager).
• Familiarity with marketing automation tools and CRM systems
• Proficient inGoogle Analytics, Google Search Console, and similar analytics tools.

Soft Skills:

• Exceptional project management and organizational skills.
• Analytical mindset with the ability to interpret data and deliver actionable insights. Strong written and verbal communication skills.
• Team-oriented with the ability to work independently and take initiative.