Role: SAS CI360 Marketing Campaign Specialist
Location: Toronto, ON
Mode: Contract

Responsibilities:

- Perform setup, configuration, and enablement activities for the implementation of new and evolving marketing use cases.

- Support all marketing segmentations, post processes, tasks, and workflows.

- Provide product mentoring and share best practices on how to best leverage tools, software, and/or capabilities on hand.

- Provide implementation guidance on journeys and marketing strategies for future use cases within SAS CI360.

- Train marketing personnel on platform usage and campaign execution.

- Provide end-to-end support for launching marketing campaigns.

- Monitor and troubleshoot live campaigns to ensure optimal performance.

- Provide ongoing recommendations for improving campaign performance.

- Assist with post-campaign analysis and reporting.

Qualifications:

- 8+ yrs of experience in similar role

- Proven experience in marketing campaign management within the SAS CI360 platform.

- Strong understanding of marketing segmentation, workflows, and campaign execution.

- Excellent mentoring and training skills.

- Strong communication skills for effective collaboration with various teams.