About Us:

At Progressive Automations, were all about transforming industries with cutting-edge automation technology. We provide top-of-the-line products that help businesses streamline their operations, and were always looking for ways to connect with our community in more meaningful ways. If youre someone whos passionate about engaging with audiences, crafting compelling stories, and driving real growth through creative social media and PR strategies, you might be the perfect fit for us.

As we continue to grow, were looking for a Socials/PR/Influencer/Engagement Professional who thrives in a fast-paced environment, loves to think outside the box, and is ready to take ownership of our social and PR strategies. Youll be an integral part of our marketing team, helping to build brand awareness, engage with our community, and drive the conversations that matter most to our audience.

Company Values:

Find the Best Solution: Understanding customer needs and working together to find the right solution.

Drive Quality Performance: Delivering high-quality products and strong business performance as a team.

Be Fair, Be Kind: Prioritizing fairness and kindness in all interactions.

Be Forward Thinking: Continuously looking for opportunities to learn and improve.

Role Scope:

Are you an out-of-the-box thinker? Do you love building authentic relationships with people online and offline? Are you someone who can create engaging content, track meaningful metrics, and use that data to show progress and make decisions? If so, we want you to take the reins and lead our social media, PR, and influencer campaigns!

In this role, youll be responsible for managing our social presence, crafting PR strategies, and creating connections with influencers. Whether its through social media, tradeshows, webinars, or forums, youll have the freedom to make an impact and shape how we engage with our audience.

Key Responsibilities:

Social Media Strategy & Execution:

Lead the development and execution of creative social media strategies to increase brand awareness and grow our online community.

Manage and optimize our content calendar, ensuring that all posts align with brand messaging and resonate with our audience.

Track social media metrics (engagement rates, traffic, conversions) and adjust strategies based on performance. Metrics are important to show progress!

PR Campaigns & Media Outreach:

Plan and execute PR campaigns that highlight our brand and the value we bring to our customers.

Build and nurture relationships with journalists, bloggers, and influencers to secure media placements and coverage.

Track the success of PR campaigns, share insights, and adjust strategies for maximum visibility.

Influencer Marketing & Partnerships:

Identify influencers and content creators who align with our brand values and can help elevate our presence in the market.

Lead the development of influencer campaigns, tracking success and ensuring campaigns meet key performance metrics.

Build and maintain long-term influencer relationships that foster brand loyalty and engagement.

Community Engagement & Brand Advocacy:

Engage with our online community by responding to comments, direct messages, and fostering meaningful conversations.

Drive initiatives that create brand advocates, helping our community feel connected to the brand and passionate about our mission.

Be involved in tradeshows, webinars, and forums to amplify our reach and foster deeper industry connections.

Content Creation & Collaboration:

Collaborate with the content team to create engaging posts, blogs, and media that resonate with our target audience.

Ensure consistency in messaging, tone, and brand representation across all platforms.

Own the content process from ideation to execution, ensuring that everything aligns with the bigger marketing strategy.

Analytics & Reporting:

Keep track of key metrics (like engagement and conversions) and share regular reports that demonstrate success and areas for improvement.

Use data to drive decisions, continuously improve campaigns, and ensure that all efforts are aligned with business goals.

Report back on performance and work with the team to refine strategies as needed.

Requirements:

Background & Education:

Bachelors degree or equivalent qualification in Marketing, Public Relations, Communications, or a related field.

+4 years of experience in social media management, PR, or influencer marketing (this doesnt need to be in a technical or automation-focused field). Transferable and relevant experience in other fields is also considered.

Excellent communication skills in English and Spanish. If you also speak French, thats a plus.

Skills:

Creative Mindset: You love to think outside the box and bring fresh ideas to the table.

Social Media Savvy: You know how to use social media to build a community, engage with followers, and share brand messages effectively.

PR & Influencer Relationship Building: You have a knack for identifying the right influencers and building authentic relationships.

Event Engagement: Experience with tradeshows, webinars, and forums (a plus but not mandatory).

Metrics-Driven: You understand the importance of tracking performance and using data to inform decisions.

Know the Backend: You have a clear understanding of how to leverage the algorithms that regulate visibility and reach on LinkedIn, Facebook, and other platforms.

Experience:

Proven experience in growing social media followings and managing PR campaigns.

Experience working with influencers and securing media placements.

Strong experience in engagement strategies that build a loyal community.

Personal Attributes:

Teambuilding Mindset: Youre a natural collaborator who enjoys working with others to achieve shared goals.

Passionate & Engaging: You enjoy interacting with people online and building relationships that help drive brand success.

Adaptable: You thrive in a fast-paced environment, always ready to shift priorities as needed.

Data-Driven: You know that metrics matter and you use data to guide your decisions and show progress.

What We Offer:

Impactful Role: Be a key player in establishing our footprint in the Australian market.

Competitive Compensation: Attractive salary with uncapped, performance-based incentives.

Growth Opportunities: Work with a rapidly growing company where your contributions directly influence our success.

Collaborative Environment: Flat hierarchies and a supportive team culture.

We thank all applicants in advance for their interest in working with Progressive Automations, however, only those selected for an interview will be contacted.