Job DescriptionJob Description:Salary: Overview Ottawa Tourisms vision is to be one of Canadas most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in initiatives that improve Ottawas visitor experience. We contribute to the broader economic development objectives of the city and the success of our stakeholders and, by doing so, enrich the quality of life for all Ottawa residents. As a key position within the Marketing Department, the Website Content Writer reports to the Senior Manager, Brand Content. The Website Content Writer is responsible for writing and managing an integrated content calendar across all owned channels including website, newsletters, and social media. The Website Content Writer will have strong editorial and writing skills to create engaging website copy and blog articles that align with Ottawa Tourisms content strategy. Content will be developed to create awareness, consideration, and conversion for tourism target audiences such as: local residents, leisure tourists, and in support of B2B. The Website Content Writer will monitor, analyze, and report on content performance and provide recommendations for optimization, including keywords and SEO and work closely with the web team. This position is based out of the Ottawa Tourism offices in beautiful downtown Ottawa. Ottawa Tourism employs a hybrid work model, with some ability for all employees to work remotely. In some cases, certain positions will have an ongoing requirement to maintain a physical presence in the office. Such details will be discussed during the application process. Key Competencies Demonstrate a strong understanding of tourist personas and the ability to tailor compelling content for each segment across all owned channels (website, email, social media).Possess a keen ability to follow established brand content and style guidelines to ensure consistent messaging.Express a deep understanding of the role communications and content management play within a Destination Organization.Possess exceptional communication and written skills in both English and French, with the ability to write engaging content for B2C and B2B audiences.Demonstrate a high level of understanding of content management systems (CMS), search engine optimization (SEO), and web analytics to optimize content performance.Showcase strong prioritization skills, adeptly managing multiple projects and thinking strategically to achieve content goals.Maintain a consistent track record of meeting deadlines with high-quality content submissions.Possess a broad and flexible approach to work, readily adapting to changing demands and demonstrating strong task orientation.Become a go-to resource within the organization for all areas related to web writing and content management.Demonstrate a strong commitment to continuous self-improvement and actively seek opportunities to enhance the content management function. Primary Areas of Responsibility Write compelling and informative website content across various formats targeted towards B2C and B2B audiences including articles, blogs, landing pages, event calendars, and member directories ensuring optimal search engine visibility through strategic SEO implementation to outrank competitorsWrite SEO-optimized content to drive qualified leads and sales opportunitiesWork with the content team to create and manage an integrated editorial calendar. Cultivate a multi-layered content ecosystem that drives awareness, consideration and conversions Conduct keyword search using dedicated tools to recommend keyword ideas and inform content creation. Write and create comprehensive email marketing campaigns through engaging newslettersCoordinate translation of content into French and proof French content from external sources. Demonstrate strong project management and time management skillsAnalyze content on key performance indicators (KPIs) to identify trends and gaps and provide recommendations and direction to optimize and scale. Identify website content gaps and make recommendations to optimize pages for improved search results and to inform content creation to increase website trafficMonitor site traffic, and search results and trends to design and write new content and updated initiatives to improve site performanceResearch and gather data to identify trends based on past performance essential for marketing and content planning. Monitor other destinations' content and be informed of travel trends, themes, travel sentimentStay up-to-date with the latest web, SEO, and marketing performance tools, trends, best practices, and strategies Desired Qualifications Post-secondary degree in journalism, communications, English, marketing, advertising or related discipline5 years of experience in content creation for a variety of B2B and B2C audiences across print, web, social media, email marketing, and marketing collateral. Demonstrated experience working with content management systems (CMS).Proven ability to utilize website analytics and conduct keyword research to inform content strategy and optimize content for search engines (SEO).Solid understanding of the full content marketing funnel from awareness to consideration and conversion.Demonstrate the ability to manage internal and external resources efficiently to deliver high-quality content on time and within budget.Possess exceptional writing and editing skills, with the ability to adapt tone, style, and voice to resonate with diverse audiences (B2C, B2B, local, national, international).Fluently bilingual in English and French, with outstanding written skills in both languages Assets Tourism industry experienceJournalism or editorial production experienceInbound marketing certifications or experienceExperience working with CMS systems such as Drupal, Google Analytics, and Mail Chimp Proven ability to create content according to tight deadlinesStrong research skills to ensure content copy is current and accurateExcellent organizational and project management skillsAbility to work collaboratively in a team environment, as well as independently on deliverablesEnergetic and enthusiastic about Ottawa and tourism The Hiring Process Initial Phone ScreenIn-Depth InterviewPeer InterviewReference checksOffer Land Acknowledgement Ottawa Tourism is located and operates on the traditional and unceded territory of the Anishinaabe Algonquin people, who have travelled and inhabited these lands for millennia. Diversity, Equity & Inclusion Statement We place great value on the importance of diversity in our workforce, and we value inclusivity, trust, innovation and encourage applications from individuals who are members of under-represented or marginalized communities. We foster a diverse, equitable and inclusive organization. We connect with Indigenous communities; we care about the planet our people and our industry, and we want our city to be accessible to all. To that end, we are committed to an objective hiring process which is free from discrimination based on any of the protected grounds as stated in Ontario's Human Rights Code. In an effort to ensure that the selection process is as objective as possible, applicants are invited to consider removing any indications on their application that might suggest age, place of origin, ethnic origin, disability, race, or any other protected ground. For example, applicants might choose to include the names and classification of degrees granted (i.e. Diplomain Project Management, with Honours),while excluding the name or location of the school. Accessibility Statement All applications will be considered as longas the applicant can demonstrate that theymeetthe essential qualifications as described in the job posting. Further to this, if you would like to request any additional accommodations based on one of the Code's protected grounds, we will be happy to help accommodate you. DEADLINE TO APPLY: Monday January 27th at 9am Aperu La vision de Tourisme Ottawa est dtre lune des destinations urbaines les plus visites, les plus durables, les plus dynamiques et les plus apprcies au Canada, et dtre lautorit touristique en ce qui a trait aux dcisions cls lies au dveloppement conomique et gnral de la ville dOttawa. La mission de Tourisme Ottawa est de commercialiser et de vendre Ottawa en tant que destination de loisirs et daffaires attrayante et de diriger ou de participer des initiatives qui amliorent lexprience des visiteurs dOttawa. Nous contribuons aux objectifs plus larges de dveloppement conomique de la Ville et la russite des parties prenantes et, ce faisant, nous enrichissons la qualit de vie de tous les rsidents dOttawa. Assumant un poste cl au sein du service de marketing, le rdacteur de contenuWeb relve du gestionnaire principal, Contenu de marque. Le rdacteur de contenuWeb est responsable de la rdaction et de la gestion dun calendrier de contenu intgr dans lensemble des canaux dtenus, y compris le site Web, les bulletins dinformation et les mdias sociaux. Le rdacteur de contenuWeb doit possder de solides comptences en rdaction et en rvision pour crer des textes et des articles de blogue attrayants pour le site Web, qui sinscrivent dans la stratgie de TourismeOttawa en matire de contenus. Le contenu sera labor afin de sensibiliser, dattirer lattention et de convertir les publics cibles du tourisme, tels que les rsidents locaux et les touristes de loisirs, tout en soutenant le secteur interentreprises. Le rdacteur de contenuWeb surveillera et analysera le rendement du contenu et en rendra compte. Il fournira des recommandations aux fins doptimisation, y compris concernant les mots cls et le rfrencement, et travaillera en troite collaboration avec lquipe Web. Ce poste est bas dans les bureaux de Tourisme Ottawa, dans le magnifique centre-ville dOttawa. Tourisme Ottawa utilise un modle de travail hybride, qui permet tous les membres du personnel de travailler occasionnellement distance. Dans certains cas, les personnes titulaires de certains postes sont tenues de maintenir une prsence physique au bureau. Ces dtails seront abords dans le cadre du processus de recrutement. Comptences cls Dmontrer une forte comprhension des personas touristiques et la capacit dadapter un contenu convaincant pour chaque segment sur tous les canaux dtenus (site Web, courrier lectronique, mdias sociaux).Possder une grande capacit suivre les lignes directrices tablies en matire de contenu et de style de marque afin dassurer la cohrence du message.Dmontrer une excellente comprhension du rle que jouent les communications et la gestion du contenu au sein dun organisme de destination.Possder des comptences exceptionnelles en communication et en rdaction, tant en franais quen anglais, et tre apte rdiger du contenu attrayant pour des publics des segments entreprise-consommateur et interentreprises.Dmontrer une bonne comprhension des systmes de gestion de contenu, de loptimisation des moteurs de recherche et de lanalyse Web afin doptimiser les performances du contenu.Faire preuve dune grande capacit tablir des priorits, grer habilement de multiples projets et rflchir de manire stratgique pour raliser les objectifs fixs en matire de contenu.Respecter constamment les dlais tout en prsentant des projets de contenu de haute qualit.Avoir une approche large et flexible du travail, sadapter facilement des demandes changeantes et faire preuve dune forte orientation vers les tches accomplir.Devenir une ressource incontournable au sein de lorganisation dans tous les domaines lis la rdaction Web et la gestion de contenu.Faire preuve dun fort engagement en faveur dune autoamlioration continue et rechercher activement des possibilits damliorer la fonction de gestion du contenu. Principaux domaines de responsabilit Rdiger un contenu Web attrayant et informatif destin des publics des segments entreprise-consommateur et interentreprises et sous diffrents formats, y compris des articles, des blogues, des pages de renvoi, des calendriers dvnements et des annuaires de membres, en assurant une visibilit optimale sur les moteurs de recherche grce la mise en uvre dune stratgie de rfrencement afin de surclasser les concurrents.Rdiger du contenu optimis pour le rfrencement afin de gnrer des clients potentiels et des occasions de vente.Travailler avec lquipe charge du contenu pour crer et grer un calendrier ditorial intgr. Cultiver un cosystme de contenu multicouche qui favorise la prise de conscience, la considration et les conversions Effectuer une recherche de mots cls laide doutils spcialiss afin de recommander des ides de mots cls et dclairer la cration de contenu. Rdiger et crer des campagnes compltes de marketing par courrier lectronique au moyen de bulletins attrayants.Coordonner la traduction du contenu en franais et corriger le contenu en franais provenant de sources externes. Faire preuve de solides comptences en matire de gestion de projet et de gestion du temps.Analyser le contenu en fonction dindicateurs de rendement cl afin de cerner les tendances et les lacunes et de fournir des recommandations et des orientations pour optimiser et adapter le contenu. Reprer les lacunes dans le contenu du site Web et faire des recommandations pour optimiser les pages afin damliorer les rsultats de recherche, dclairer la cration de contenu et daugmenter le trafic sur le site Web.Suivre le trafic sur le site, ainsi que les rsultats de recherche et les tendances pour concevoir et rdiger de nouveaux contenus et des initiatives actualises afin damliorer le rendement du site.Rechercher et recueillir des donnes pour cerner les tendances en fonction des rendements antrieurs, essentielles pour le marketing et la planification du contenu. Surveiller le contenu dautres destinations et sinformer des tendances de voyage, des thmes et des impressions des voyageurs.Rester au fait des derniers outils, tendances, pratiques exemplaires et stratgies en matire de Web, de rfrencement et dvaluation du rendement du marketing. Qualifications souhaites Diplme dtudes postsecondaires en journalisme, communications, anglais, marketing, publicit ou dans une discipline connexeCinqans dexprience dans la cration de contenu pour une varit de publics des segments interentreprises et entreprise-consommateur dans les secteurs de limprim, du Web, des mdias sociaux, du marketing par courriel et des documents de marketing connexes. Exprience avre de lutilisation de systmes de gestion de contenu.Aptitude avre utiliser les analyses de sites Web et effectuer des recherches par mots cls afin dtayer la stratgie de contenu et doptimiser le contenu pour les moteurs de recherche.Solide comprhension du cycle intgral de marketing de contenu, de la sensibilisation la prise en considration et la conversion.Dmontrer sa cap