POSITION SUMMARY
Reporting to the Manager, Marketing, Growth & Strategy, the Specialist, Marketing will play an important role in supporting the marketing team's initiatives by assisting in the organization and development of campaigns and events, monitoring market trends, reviewing customer data, facilitating cross-functional team efforts, playing a key-support role to the organization's marketing and communications campaigns and programs. This role will be responsible for working with internal and external stakeholders during all stages of planning, execution, monitoring and reporting of customer experience and marketing initiatives for the Green P Parking and Bike Share Toronto brands.
The candidate is a go-getter and passionate about marketing. They are customer centric, innovative, proactive, analytical, a strong communicator, and able to collaborate with both internal and external stakeholders, including City of Toronto staff, other Agencies, private sector partners and Business Improvement Associations (BIAs) and ensures alignment with TPA's corporate strategy, mission, and strategic pillars.
RESPONSIBILITIES

• Collaborate with the Marketing Manager and coordinate the development of marketing initiatives, including all stages of planning and execution from briefing phase to measurement tracking.
• Facilitate marketing agency relationships and assist internal/external partners to develop new and innovative assets and approaches to convey brand messages. Work alongside agency partners to manage program activities that drive awareness and engagement for Green P Parking, EV Charging and Bike Share Toronto brands.
• Lead activity on Green P/TPA social accounts and monitoring engagement, industry trends, providing recommendations to drive brand awareness, community engagement, garnering feedback to improve business processes and ensure inquiries regarding customer experiences are directed to the right team and responded to.
• Plan with cross-functional teams to support the development of programs and campaigns, ensuring alignment on strategies, objectives, KPIs, audiences, and insights.
• Track progress of marketing campaigns with the Marketing Manager, and report on program and campaign activity and results. Leverage data driven insights and story-telling techniques to make recommendations on how to improve customer experiences and future campaigns. Assisting with budget/finance tracking and purchase requisitions/invoice processing.
• Support the Partnerships Manager in activities related to activations, marketing, and managing details with the TPA's key external partners as identified i.e. the Tangerine partnership with TPA for Bike Share Toronto.
• Undertake the development of presentations and reports to ensure awareness of initiatives by members of the Senior Leadership Team (SLT), to gain necessary approvals and alignment.
• Performs other duties as required.

QUALIFICATIONS:

• A post-secondary degree or diploma in Marketing or Business or combination of equivalent work experience.
• Minimum five (5) years of work experience in Marketing, Customer Experience, and/or Communications fields.
• Thorough understanding of marketing elements(traditional and digital)
• Solid experience with applications such as Google Analytics or Power BI, with the ability to compile data and identify and highlight trends.
• Experience with SAP a bonus but not mandatory.
• Knowledge in SEO/SEM campaigns.
• Experience with Hootsuite, or other social media management tools.
• Knowledge in Microsoft Office, primarily PowerPoint and Excel.
• Experience in marketing agency, public sector, mobility, transportation industries is an asset.
• Commercial awareness partnered with a creative mind; strong abilities to develop excellent customer experiences.
• Keen eye for industry and market trends to assist in maintaining a proactive presence vs. reactive.
• Sees challenges as opportunities with a “how might we” attitude.
• Self-starter, able to work independently, and collaborate with internal and external teams.
• Time management, attention to detail and organizational skills with the ability to effectively manage goals and timelines in a fast-paced environment.
• Strong oral and written communication skills, with the ability to prepare clear and succinct campaign measurement reports and correspondence.
• Internal candidates: No new or reclassified employee with less than one (1) year's continuous on the job service may apply.

About the Toronto Parking Authority

Toronto Parking Authority (TPA) is the largest municipal parking operator in North America, third largest bike share operator and largest operator of municipally owned EV charging in Canada. At the Toronto Parking Authority, we aspire to create a seamless customer experience that delivers on choice, ease, and speed through the City. We are proud to be a major strategic asset for the City in supporting Toronto's Mobility goals. Our advancements, such as enhancements to the Green P app, the expansion of Bike Share Toronto and establishment of a new systems operating centre reflect our commitment to innovation and service excellence.

Join us in Driving (and Riding and Charging) Last Mile Mobility

We recognize that our people are how we make this happen. It's why we have a company culture that values safety, respect and integrity. We strive to be a great place to work: As an employee, you'll experience professional and organizational growth within a collaborative environment where all our efforts are aligned: to deliver on our vision to become the world's best provider of sustainable parking, bike share and last mile mobility.

Come and experience what it's like to work at TPA, where our Rules of the Road guide us: We will win and celebrate as a team; We are passionate about our customers and stakeholders; We will set targets, keep score and win; We will act with a sense of urgency; and We will be respectful, courteous, and accountable.

We are growing. We are mobility. We are TPA.

About the Application Process

As employees we all share in maintaining a safe environment for customers and visitors and a safe work environment for TPA employees. This environment always promotes and exemplifies our Core Values of Safety Always, Respect and Value Differences, and Act with Integrity.

TPA is committed to equity, diversity, anti-racism and inclusion in the delivery of its services and workplaces. TPA is committed to fostering a diverse workforce that is representative of the community it serves at all levels of the organization, and supports an inclusive environment. TPA welcomes applications from members of groups with historical or current barriers to equity, including but not limited to Black and racialized groups, women, Indigenous peoples, persons with disabilities, people from the LGBTQ(IA2S+) community, and others with the skills and knowledge to productively engage with diverse communities. We seek to maintain our commitment to excellence and recognize that increasing the diversity of our employees supports this objective. We are dedicated to equal opportunity.

TPA encourages applications from all qualified applicants and is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA'). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources.

TPA has an Employment of Relatives Policy which controls relatives of current employees from being hired, assigned, transferred or promoted into positions where there is a conflict of interest due to relationship. Should you be selected for an interview, you will be asked to disclose the name, relationship and position of any relative who is a current TPA employee.

We thank all applicants; however, only those selected for an interview will be contacted.

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