Marketing Strategist

Who is POD Marketing?

POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing and the industries we serve.

While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our companys growth and success. In only 9 years, were now working with over 1,000 clients all across North America, which would not have been possible without employing a talented team of over 100 employees.

Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), its about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

Job Summary

In your role as Marketing Strategist at POD Marketing, you're not merely a participant but a pivotal force shaping our brand stories and refining marketing strategies. You're tasked with generating impactful content and leveraging data to ensure consistency across our brands while contributing to the evolution and elevation of our marketing department. Your insights will foster growth and development within the team, as you provide training and drive the continuous improvement of our processes, ensuring our narrative resonates and our tactics remain cutting-edge in an ever-changing digital landscape.

Responsibilities

• Uphold the integrity of each brand by establishing and preserving a consistent tone of voice across all channelsyou're the brand police!
• Craft and implement marketing strategies that bolster organic traffic and cultivate a dedicated audience, using data insights to continually hone these approaches.
• Oversee the production, scheduling, and analysis of content that spans blogs, downloadable assets, emails, web pages, and presentation decks, ensuring quality and alignment with our brand voice.
• Direct our social media strategy, content generation, and analytics, managing a specific budget dedicated to social audience engagement tactics, including post promotions and contests.
• Employ analytical tools to fine-tune performance across various areas, including search engine optimization and social media engagement.
• Maintain clear and effective communication with VPs, department leads, and external stakeholders to ensure strategic alignment and collaborative success.
• Handle partnership responsibilities, seek out new marketing ventures, and occasionally travel within North America for event organization and management.
• Train new team members on best practices and protocols, providing valuable insights to improve their performance.
• Support process innovation and documentation, working closely with the Senior Email Marketing Strategist and manager to ensure optimal efficiency and effectiveness.
• Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.

• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelors degree in Business Administration, Marketing, or related field
• 2+ years of experience in any area of digital marketing
• 2+ years of experience in customer service, hospitality, or client relationship management.
• Exhibits exceptional communication prowess, both in writing and verbal interactions.
• Demonstrates strong project management capabilities, with a track record of handling multiple projects efficiently.
• Skilled in the use of multiple social media platforms, with the ability to engage and grow digital audiences.
• Has a strong analytical acumen, with the ability to derive meaningful insights from data.
• Is a proactive self-starter, enthusiastic about introducing innovative ideas and initiatives.
• Experience in graphic design or video production is highly regarded.
• Familiar with data analysis tools like Google Analytics, providing a competitive edge in strategic planning.
• Proficient with social media scheduling tools, enhancing content planning and execution.
• Has research experience, contributing to informed decision-making and strategy development.

Compensation

Compensation for this role is determined based on your level of education, experience, and proven skills.

Entry Level: $50,000-$55,000

Intermediate: $55,000 - $62,500 (3+ years of direct and relevant experience)

Senior: $60,000 - $70,000 (5+ years of direct and relevant experience)

What's in it for You?

At POD Marketing, we're not just another company we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:

Work-Life Balance that Rocks:

• 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
• Passion Day a last-minute hooky day to pursue your passions and do whatever makes you happy.
• MeMonday a company-wide shut down day to prioritize mental health and well-being.
• Summer hours - our office closes at 1pm every Friday in June, July, and August!

Mentorship that Fuels Your Growth:

• Formal mentorship program that pairs you with managers from team leads to executives, providing invaluable guidance and support.
• Opportunities for growth and advancement, as we prioritize promoting from within.
• Extensive learning & development program, including DiSC training, leadership development with our two-tier program called LEAD, public speaker training, and comprehensive management training.

Wellness that Matters:

• Weekly in-person 1:1s with your manager for open communication and support.
  
• Formal quarterly check-ins with your manager to review performance.
• Work from anywhere policy, providing flexibility and convenience.
• Comprehensive Benefits Package including: vision coverage, dental coverage, a health spending account, a personal spending account, and an employee assistance program.

Perks that Delight:

• Discounts with local vendors, because we believe in supporting our community.
• Free gym at our office and complimentary annual spin membership to keep you fit and healthy.
• Awesome office space in downtown Calgary, providing a vibrant and inspiring work environment.
• Complimentary snacks and beverages to keep you fuelled throughout the day.

Make a Difference in our Community:

• 26 hours of paid volunteer time per year to give back to the community.
• Opportunity to work with our non-profit company, the PODvocate Project, and contribute to meaningful initiatives that make a positive impact in our community.

How to Apply

At POD, we believe that most job requirements and conceptual knowledge are easily trainable. But you cant teach drive, ambition, or passion. (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.

After reading this job description, we want you to ask yourself:

Am I the exact right person for this role?

Do I align with PODs core values and culture?

If youve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

1. Ensure your professional resume is up to date and highlights some of the key points we are looking for.
2. Create an engaging and personalized cover letter for us to read. If you dont include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
3. Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
4. Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

At POD Marketing, we believe in creating an inclusive work environment, which is why were proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.