Marketing Automation Strategist

Applications Due EOD: January 10, 2025

Target Start Date:February 10, 2025

Who is POD Marketing?

POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing and the industries we serve.

While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our companys growth and success. In only 9 years, were now working with over 1,000 clients all across North America, which would not have been possible without employing a talented team of over 100 employees.

Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), its about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

Job Summary

As an Intermediate Marketing Automation Specialist on our Email & Marketing Automation team, youll be taking on a more strategic role in automating and optimizing our clients marketing and sales efforts. Your ability to embody our core valuesTeamwork, Integrity, Positivity, and Initiativewill be crucial. In this role, youll not only implement but also contribute to the strategy behind marketing automation campaigns. If youre prepared to push boundaries, lead training initiatives, and make impactful decisions, this role awaits you.

Functions

• Client Portfolio Management
• ActiveDEMAND/ Marketing Automation Product Management
• Client Dashboard Management & Support
• Internal Automation Support
• Department/Product Support
• Training Support

Duties & Responsibilities

• Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
• Oversee the execution and strategy of marketing automation campaigns, acting as a liaison between multiple departments to ensure alignment with broader marketing objectives.
• Continuously assess and interpret campaign analytics, making strategic recommendations for improvements based on engagement and conversion metrics.
• Be a knowledge hub for marketing automation best practices, emerging technologies, and industry trends to enhance our strategies.
• Lead A/B testing initiatives to discover best-performing strategies and to refine current practices.
• Manage more complex data segmentation within the marketing automation platform, ensuring that targeted campaigns are highly personalized and effective.
• Verify that all marketing automation activities adhere to legal guidelines and industry standards, including but not limited to GDPR and CAN-SPAM.
• Collaborate in the development and upkeep of workflow templates and documentation, focusing on scalability and brand consistency.
• Train new team members on best practices and protocols, providing valuable insights to improve their performance.
• Support process innovation and documentation, working closely with the Senior team members to ensure optimal efficiency and effectiveness.
• Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelors degree in Business Administration, Marketing, or related field
• 2+ years of applicable and direct experience in marketing automation
• 2+ years in customer service, hospitality, or client relationship management
• Strong strategic thinking and the ability to manage complex marketing automation campaigns
• Proficiency in advanced data analytics and reporting
• Advanced skills in marketing automation tools like ActiveDEMAND, HubSpot, or comparable platforms
• Demonstrable experience in CRM integration and data management
• Excellent problem-solving and innovative thinking skills
• Strong leadership and organizational capabilities
• Experience in training and documentation, with the ability to articulate complex processes simply

What's in it for You?

At POD Marketing, we're not just another company we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:

Work-Life Balance that Rocks:

• 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
• Passion Day a last-minute hooky day to pursue your passions and do whatever makes you happy.
• MeMonday a company-wide shut down day to prioritize mental health and well-being.
  

Mentorship that Fuels Your Growth:

• Formal mentorship program that pairs you with managers from team leads to executives, providing invaluable guidance and support.
• Opportunities for growth and advancement, as we prioritize promoting from within.
• Extensive learning & development program, including DiSC training, leadership development with our two-tier program called LEAD, public speaker training, and comprehensive management training.

Wellness that Matters:

• Weekly in-person 1:1s with your manager for open communication and support.
  
• Formal quarterly check-ins with your manager to review performance.
• Work from anywhere policy, providing flexibility and convenience.
• Comprehensive Benefits Package including: vision coverage, dental coverage, a health spending account, a personal spending account, and an employee assistance program.

Perks that Delight:

• Discounts with local vendors, because we believe in supporting our community.
• Free gym at our office and complimentary annual spin membership to keep you fit and healthy.
• Awesome office space in downtown Calgary, providing a vibrant and inspiring work environment.
• Complimentary snacks and beverages to keep you fuelled throughout the day.

Make a Difference in our Community:

• 26 hours of paid volunteer time per year to give back to the community.
• Opportunity to work with our non-profit company, the PODvocate Project, and contribute to meaningful initiatives that make a positive impact in our community.

How to Apply

At POD, we believe that most job requirements and conceptual knowledge are easily trainable. But you cant teach drive, ambition, or passion. (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.

After reading this job description, we want you to ask yourself:

Am I the exact right person for this role?

Do I align with PODs core values and culture?

If youve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

1. Ensure your professional resume is up to date and highlights some of the key points we are looking for.
2. Create an engaging and personalized cover letter for us to read. If you dont include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
3. Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
4. Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

At POD Marketing, we believe in creating an inclusive work environment, which is why were proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.