DescriptionOur team is currently searching for a Manager of Marketing Planning to help build and execute and manage Embark's integrated marketing and sponsorship programs. The successful candidate should have extensive experience in; campaign development and execution, media planning, integrated project management, sponsorships (ideally sport related), analytics and is comfortable working with cross-functional internal teams and with external partners such as media and creative agencies.
Along with the support from other team members and agency partners, you will be contributing to the development of the marketing initiatives and marketing campaigns that help elevate the brand and ultimately drive new customer acquisition.
You will work in a highly interactive, team-oriented environment and help build a strong culture of collaboration across the team.
Key ResponsibilitiesIntegrated Campaign Management

• Act as the hub, bringing the various subject matter experts (Social, Performance, PR and Mass) in marketing together to coordinate, develop and execute integrated marketing campaigns.
• Ensure all partners have the required information, assets and deliverables to meet the objectives.
• Project manage and track the progress from campaign development to executions to post analysis.

Mass Advertising and Campaign Development & Execution

• Support the development of all creative, including assets for paid and owned media.
• Campaign tracking and measurement, providing a clear analysis of performance and recommendations for optimization.
• Maintain content calendar for campaigns in market.
• Monitor the budget associated with the delivery of programs.
• Manage vendors (creative agency, media agency) that support delivery of programs.

Sponsorship Management and Activation

• Support the alignment of sponsorships with broader marketing and business objectives, such as brand awareness, lead generation and sales.
• Support on-site sponsorship activations, managing logistics, vendor coordination, and measurement.
• Use data to evaluate the impact of our sponsorships, identifying strengths, areas for improvement, and actionable insights for future initiatives.

Other

• Collaborate and project manage other enabling service partners – copywriters, graphic designers and digital/IT services and agency partners
• Develop comprehensive briefs for both internal and external partners on upcoming campaigns.
• Help analyze and track key organizational metrics

Skills, Knowledge and Expertise

• University degree in business or marketing preferred with 5+ years of marketing experience managing the delivery of campaigns and managing agency partners
• Ideal candidate either comes from a Marketing Planning, Brand Marketing, Media Planning, or Agency background
• Experience working in the financial services preferred but not required
• Strong interpersonal skills, effective at building relationships at all levels.
• Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
• Strong organizational and project management skills with a strong personal commitment to excellence
• Comfortable dealing with ambiguity
• Someone who listens to diverse perspectives with an empathetic attitude.
• A lifelong learner that is performance driven.
• Someone who recognizes our customers as our most important stakeholders.
• The ability to work in a team setting and serve value.
• Someone who continuously takes initiative and embraces change