Our client is at the forefront of digital advertising, specializing in digital media solutions that drive results. Their mission is to harness the power of technology and data to create highly targeted and effective advertising campaigns for our clients while fostering a culture of innovation, creativity, and collaboration.

They are seeking an experienced and innovative Senior Paid Search Account Manager to join their dynamic digital marketing team. The ideal candidate will have a proven track record of developing and managing successful paid search campaigns and a deep understanding of the digital advertising landscape.

About the Role:

As a Senior Paid Search Account Manager, you will play a pivotal role in delivering performance-driven campaigns that help our clients outperform their competition. You'll work closely with internal and external teams to ensure our paid search strategies align with overall marketing goals and deliver maximum ROI.

Key Responsibilities:

• Develop and execute comprehensive paid search strategies across platforms, including Search, Performance Max, Demand Gen, Shopping, and YouTube.
• Manage and optimize large-scale Google Ads and Bing Ads campaigns.
• Oversee product feed management and optimization within Google and Bing Merchant Centres.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives.
• Provide strategic recommendations to clients and internal stakeholders.
• Manage budgets and allocate resources effectively to maximize ROI.
• Conduct A/B testing to determine the most effective strategies.
• Develop and maintain relationships with media vendors and partners.
• Prepare and present campaign performance reports to stakeholders.
• Troubleshoot and resolve any issues related to campaign execution.
• Stay up to date with industry trends and best practices in paid search.
• Mentor team members at all levels and contribute to departmental growth.

Required Skills & Experience:

• 5+ years of experience in paid search management, with a focus on Google Ads and Bing Ads.
• Proven expertise in managing large budgets and driving ROI for clients.
• Strong analytical skills with experience in data-driven decision-making.
• Proficiency with platforms and tools:
• Google Ads, Bing Ads, Google Merchant Center, Google Search Console.
• SEM tools (e.g., SEMrush, SimilarWeb).
• Experience with product feed architecture and management.
• Familiarity with bid management platforms (e.g., Kenshoo, Marin).
• Excellent communication and presentation skills.
• Strong project management and organizational abilities.

Preferred Qualifications:

• Google Ads and Bing Ads certifications.
• Experience with Amazon Advertising and social media ad platforms.
• Advanced knowledge of Google Analytics and Google Tag Manager.
• Demonstrated expertise in:
• A/B testing and conversion rate optimization techniques.
• Workflow efficiencies (e.g., Google Scripts).

Key Platforms & Tools:

• Ad Platforms: Google Ads, Bing Ads, Amazon Ads.
• Analytics: Google Analytics, Tag Manager, A/B Testing Tools.
• Bid Management: Kenshoo, Marin, automated workflows.
• Research & SEO Tools: SEMrush, SimilarWeb.

What We're Looking For:

• A strategic thinker with a passion for data-driven marketing.
• A proactive problem-solver who can navigate complex challenges.
• An excellent communicator who can explain technical concepts to non-technical stakeholders.
• A team player with strong leadership potential.
• Someone who thrives in a fast-paced, ever-changing digital landscape.

What Our Client Offers:

• Opportunity to work with cutting-edge advertising technology.
• A collaborative, innovative, and inclusive work environment.
• Career growth opportunities within a rapidly expanding agency.
• Work flexibility: Options for hybrid work or flexible remote; must be in Greater Toronto Area.
• Competitive salary and benefits package.
• Continuous learning and development opportunities to support your professional growth.

If you're passionate about paid search advertising, thrive in a fast-paced digital landscape, and have a knack for innovation, we want to hear from you!