Director of Paid Media

Hey, we got your attention!

Thanks for checking us out! Were looking for a strategic, results-driven Director of Paid Media to lead and grow our paid media efforts across a diverse portfolio of B2B clients throughout North America.

A little about us

Were a B2B-focused performance marketing agency based in Calgary, Alberta, with clients spanning North America.

• We specialize in search, paid, and content marketingand were damn good at it!
• Weve made the list of Canadas Top Growing Companies 2X in a row (and are well headed towards 3X in a row).
• Our hybrid work model combines the best of in-office collaboration and work-life flexibility.
• Culture is at the core of what we do. Team lunches, snacks, and a winning attitude? Thats just the start.
• We invest in our people because we know great work comes from happy, supported, and growing team members.
• We value curiosity, attention to detail, and collaborationwe win together.

A little about the role

The Director of Paid Media is an executive-level role that will lead the departments performance, execution, product development and team growth. Think of it like a mini-company within the company and youre the CEO. This role is ideal for an experienced paid media leader with an entrepreneurial streak.

Youll be responsible for:

• Lead, inspire, mentor, and grow a team of paid media pros to deliver exceptional results and experiences for our clients.
• Oversee client strategy development, execution, and results - enhancing and improving upon all three.
• Driving innovation and keeping our team on the cutting edge of paid media trends.
• Collaborating with internal stakeholders to align paid media strategies with broader marketing goals.
• Demonstrating thought leadership and subject matter expertise both internally and with our clients.
• Expanding our service offerings and improving processes to ensure operational excellence.
• Managing department resources including budgets, resources, capacity planning, and tools.

A little about you

Youre a strategic thinker with a track record of leading high-performing paid media campaigns. You know how to get results, inspire your team, and stay ahead of industry trends. Being a growing company, you know when to leverage your team and when to roll up your sleeves and get on the tools yourself.

General Experience:

• 10+ years of experience in digital marketing with a focus on paid media.
• 5+ years of performance marketing agency experience.
• Proven leadership and team management experience.

Technical Skills:

• Deep expertise in platforms like Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, YouTube Ads, and other programmatic platforms.
• Advanced proficiency with Google Analytics, Google Tag Manager, and conversion tracking setup.
• CRM experience (e.g. Hubspot) and connecting media efforts to revenue.
• Strong analytical & presentation skillsable to dig into data, identify trends, and present clear recommendations.

Soft Skills:

• Strong communicator with excellent client-facing presentation skills.
• Passionate about mentoring and growing a team.
• Entrepreneurial mindset with a constant drive to improve and innovate.
• Detail-oriented and deadline-driven.
• An empathetic leader who sees client success as team success.
• Obsessed with paid mediayou love it, live it, and thrive on learning more about it.

Job Perks:

• Hybrid work environment
• Vacation and paid time off
• Extended health care
• Free parking
• Office games (prepare to get your foos on!)
• Full kitchen stocked full of snacks
• Be part of a fast-growing team that is in it to win it!

You read all the way to the bottom, we love you already!