DescriptionPosition Title: Marketing Strategist
Location: Hamilton, ON
Employment Type: Full-time
Department: Marketing

About the Role

We are seeking a creative and data-driven Marketing Strategist to join our team. In this role, you will be responsible for developing, implementing, and optimizing comprehensive marketing strategies that drive brand awareness, customer engagement, and business growth. The ideal candidate is a critical thinker with a passion for innovation and an ability to translate market insights into impactful campaigns.

Key Responsibilities

1. Strategic Planning:
   
   • Develop and execute integrated marketing strategies that align with business goals.
   • Identify target audiences and craft tailored messaging strategies to engage them effectively.
2. Market Research and Analysis:
   
   • Conduct market research to identify trends, competitive positioning, and customer insights.
   • Analyze data to measure the effectiveness of marketing campaigns and refine strategies.
3. Campaign Development and Management:
   
   • Collaborate with cross-functional teams to create multi-channel campaigns, including digital, social media, email, content, and traditional marketing.
   • Oversee the creation and delivery of marketing materials and content.
4. Performance Monitoring:
   
   • Track and report on campaign performance using key performance indicators (KPIs).
   • Use analytics to optimize campaigns and ensure return on investment (ROI).
5. Collaboration and Leadership:
   
   • Partner with internal teams, such as sales and product development, to align strategies.
   • Manage external vendors, such as agencies or freelancers, to execute projects.

Skills, Knowledge and Expertise

• Strong understanding of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, SEMrush, or similar).
• Proven ability to manage multiple projects and meet deadlines.
• Exceptional communication and presentation skills.
• Creative problem-solving skills and an ability to think critically and adapt to change.

Benefits

• Health insurance
• Paid time off
• Opportunities for advancement and skill development
• Supportive team environment