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Publications and Brand Manager

The Alpine Club of Canada - 2 Jobs
Canmore, AB
Full-time
Management
Salary:

Role: Publications and Brand Manager

Reports to: Director of Marketing and Communications

Publications Responsibilities

  • Design and layout of ACC publications including magazines, reports, pamphlets and books
  • Coordination with contributors to ensure timely and appropriate content for publications
  • Manage all aspects of the production of printed materials
  • Publication of blog, newsletter and other online stories, articles and materials
  • Create custom visual elements and graphic designs as required for publications and online channels using the ACC style and brand guidelines
  • Assist in the editing of all ACC publications and online properties
  • Oversee the creation of marketing materials and assets for ACC events
  • Support the marketing and communications department's work in the publication and maintenance of content on ACC websites
  • Other duties as assigned

Brand management responsibilities

  • Collaboration with all ACC departments to ensure they have the resources they need to maintain brand consistency
  • Monitor brand standards across all ACC national websites, newsletters and digital and print channels
  • Act as brand liaison between the Canmore office and ACC sections, volunteers and partners to support their needs and assist with maintaining brand standards
  • Maintain templates and designs for the ACC's brand identity

Qualifications

  • Diploma or greater focusing on communications, and/or marketing – required
  • Minimum five years of graphic design experience – required
  • Excellent skills in Adobe Illustrator, InDesign, Photoshop, and Canva – required
  • Excellent copywriting, editing and written English language skills – required
  • Five years print design experience – required
  • Ability to manage multiple simultaneous projects efficiently and effectively
  • Brand management experience – asset
  • Strong working knowledge of MS Office and Teams – asset
  • French as a second language – asset

Core Values

  • Service: working with different departments and sections to ensure the brand identity is meeting guidelines.
  • Empowerment: be creative with images and designs; make decisions about our look for publications and other internal/external communications.
  • Teamwork: guide departments and sections on brand standards; collaborate with team members and support them with their brand and communication needs.
  • Integrity: follow through on deadlines; ensure our brand standards and communication guidelines are being followed; ensure the ACC's marketing and communication material is aligned with our purpose and values.
  • Communication: respectfully communicate with all stakeholders; ensure the ACC “voice” is consistent and aligned with our values.
  • Environmental Stewardship: making decisions with environmental impact in mind

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