About Authentic Wine & Spirits Merchants

Authentic Wine & Spirits Merchants (AWSM) is a national wine & spirits agency that represents some of the most iconic brands in the world including Masi, Champagne Louis Roederer, Cristal, Vina Cono Sur, Pascual Toso, Michter's American Whiskey, Hine and other world-renowned brands. Our team is expanding, and we are looking for driven team players.

Job Summary:

This is 12-month Maternity / Parental Leave contract position.

Reporting to the ON Sales Manager, this position's mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with LCBO and private retail stores in the Golden Horseshoe region (Niagara, Port Dover, Brantford, Hamilton, and surrounding areas). Candidate must reside within this general region.

Essential Duties and Responsibilities:

Retail

• Drive sales of the Authentic Wine & Spirits portfolio
• Strive to exceed assigned quarterly and annual sales objectives and KPI's
• Increase territory distribution, focus on core brands
• Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements
• Organize trade days for supplier and manager visits in accordance with AWSM best practices
• Pitch quarterly programming and work with private retail chain store mangers to execute programs
• Set 6 week route plan to maximize efficient coverage of territory

Administrative & Other Responsibilities:

• Record and manage daily activities through CRM system ensuring accurate records
• Maintain accurate and current account data base through CRM
• Work to maximize budgets available and manage expenses within company guidelines
• Participate in trade shows, supplier dinners and events as required
• This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays

Job Qualifications:

• Experience: The ideal candidate has a passion for wine and spirits and has completed a minimum of WSET level 1. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2 years of outside sales experience.
• Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
• Knowledge: Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations). Successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required if hired.

Base salary plus incentive bonus and car allowance commensurate with experience. Business related expenses are also covered.

How to Apply: Interested candidates are encouraged to submit their resume and cover letter outlining their qualifications and relevant experience.

AWSM is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

The above information is representative of the work performed in this position, however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities. This job description will be reviewed annually during the performance evaluation process.