DescriptionJob Title: Marketing Assistant
Location: Halifax. NS
Position Type: Full-Time
We are seeking a creative and detail-oriented Marketing Assistant to support our marketing team in executing various campaigns and initiatives. The Marketing Assistant will play an essential role in helping to develop and execute marketing strategies, monitor campaign performance, and contribute ideas to enhance brand visibility. This position is ideal for a self-starter who is enthusiastic about marketing, eager to learn, and has excellent organizational skills.
Key Responsibilities

• Campaign Support: Assist in the planning, coordination, and execution of marketing campaigns, including digital, email, and social media initiatives.
• Market Research: Conduct research on industry trends, competitor analysis, and target audiences to support strategic planning.
• Data Analysis: Track and analyze the performance of campaigns using metrics and analytics tools. Prepare reports on key performance indicators (KPIs) to inform future strategies.
• Event Coordination: Support event planning and logistics for trade shows, webinars, and promotional events as needed.
• Administrative Support: Assist with scheduling, maintaining marketing calendars, and coordinating team meetings. Manage vendor relationships and invoice processing when required.

Skills, Knowledge and Expertise

• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools such as Canva, Hootsuite, and Google Analytics.
• Basic knowledge of social media platforms and trends.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Creative and detail-oriented with a passion for marketing.

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Opportunities for professional development and growth.
• Creative and collaborative work environment.