The Company

At VertiGIS, we build powerful GIS software. Our portfolio of products, solutions, and services enhance the capabilities of leading mapping software, most notably Esri's ArcGIS. For decades, professionals have relied upon us to overcome complex technical challenges so that they can make a significant impact in the world.

VertiGIS offers meaningful careers that grow with you over time, encourage you to think creatively, and connect you with customers who are making a difference in the world. We are passionate, high-performing individuals that come from a diverse set of educational, cultural, and professional backgrounds. What we all have in common is our drive to do good work, support each other as we grow, and enjoy the beautiful places where we live.

The Position

This is a temporary position to cover a maternity leave, with an approximate duration of 10 months beginning in March 2025. We are open to a hybrid or remote working relationship for this role.

Are you passionate about data driven marketing? Do you know how to fill a sales funnel with your eyes closed? Do you love developing strategy with a diverse group of stakeholders as much as rolling up your sleeves to get the work done? Is a positive team culture meaningful to you? If this sounds like you, we have a spot for you on our team!

Reporting to the Chief Marketing Officer, you'll be responsible for outbound and inbound marketing and lead generation for three English-language business units, VertiGIS Studio, VertiGIS Networks and VertiGIS Telecommunications across the globe. You'll use the lens of demand generation and best practices to develop quarterly multi-channel plans for each business unit, create and run campaigns, measure their effectiveness, and adjust tactics according to results. You will work closely with your team of 5, the Business Development team, Sales Teams, Business Unit leaders, industry General Managers and others to inform your marketing plans and bring the components of your plan to market via our centralized websites, social media, marketing automation platform, PR, tradeshows, 3rd party marketing/advertising partners and search engine marketing platforms.

If this sounds like a fit, we'd love to hear from you!

Responsibilities

• Develop quarterly campaign programs for global three business units in collaboration with General Managers, Sales and industry leaders to drive lead generation in target markets including net new customers and cross/up-sell to existing customers through email and events and adjust and optimize the program based on results.

• Set marketing strategy with support from Chief Marketing, Director of Marketing, DACH and Director of Global Business Development to apply best practices in outbound/inbound marketing and lead generation.

• Create campaign briefs outlining the target market, key messaging, goals, tactics, content and timing of marketing activities to be executed upon within a planned campaign by your team and communicated to key stakeholders.

• Build and manage budgets for the global marketing program including allocating and tracking spending, submitting and approving expenses, quarterly reporting and building the annual budget submission for the region.

• Measure and report on marketing program success including working with the Director of Global Business Development and the Manager of Business Operations & Systems to measure critical marketing metrics like conversion rates, engagement levels, cost per lead, etc., and analyze the results and adjust the strategy as needed.

• Leverage Marketing Automation Software (Act-On) in collaboration with the Director of Marketing, DACH, to optimize lead generation and integration with our NetSuite CRM. This includes creating emails, landing pages and forms to support campaign lead generation.

• Support inbound marketing strategy and deployments with our agency partners through the collaborative development of content plans and digital marketing spends aligned with your campaign calendar.

• Define the lead qualification process and improve all aspects of marketing (message, process, communication strategies, channels) to improve conversions throughout the funnel.

• Lead with passion to support your direct reports in growing their careers and adding value to the organization as well as your counterparts at the regional leadership table in growing the business and aligning it with our overall corporate strategy.

• Contribute content to brand initiatives, website/landing page updates, and strategic communications campaigns.

Requirements

• 2 – 4 years' experience in marketing management, preferably with a SaaS software product

• A proven track-record of success in lead generation and qualification, preferably with a software product

• Experience with NetSuite, Salesforce, and Marketing Automation Platforms (Act-On) is highly preferred

• Experience building and managing budgets

• Experience building out a lead qualification process in collaboration with a Sales, Sales Operations and/or Business Development group

• Cross-channel marketing experience, including email (varied marketing automation experience preferred), webinars/digital events, SEO, and tradeshows. Experience in the development and creation of campaigns, not just the execution of campaigns, is critical

• Flexible working hours to accommodate global collaboration with colleagues across time zones (North America, UK, Central Europe)

• Outstanding organizational and project management skills

• Exceptional leadership skills: you will be responsible for the careers and successes of others as well as collaborating with different leaders from different cultural and industry backgrounds

• The ability to travel to events, tradeshows, customer sites, and other VertiGIS offices

• Strong written and oral communication skills

• Proficiency with Microsoft Office (PowerPoint, Excel, Word, Teams)

• 5-10 years of experience in marketing; additionally, a bachelor's degree (or equivalent) is preferred

• Experience in the telecommunications, GIS or utility industry would be considered an asset, but not a requirement

Our Perks

Team / Career Growth

• Top-notch colleagues that like and respect one another 
• We listen to peoples' ideas—and act on them 
• A supportive environment with opportunity for training, mentoring, professional development, and advancement 
• Challenging, interesting work 
• Cutting edge technology that improves the world around us 
• We're recognized experts in our field—people around the world seek us out
  

Benefits

• Fair and equitable salaries
• A competitive group benefits program for you and your family, subject to eligibility
• A health and lifestyle spending account, subject to eligibility
• Competitive vacation and sick leave policies
• Bottomless book budget
• Company summer and winter parties (that are fun to attend!)

Office

• A hybrid working model allowing employees to split time between the office and home or a remote working model for employees outside our headquarters zone
• A central downtown office location overlooking Victoria's Inner Harbour 
• An amazing rooftop patio
• High-end hardware and equipment, in the office and at home
• Secure bike storage and showers
• Lunchtime yoga on Wednesdays and Fridays
• Healthy snacks
• Good coffee (we know how important this is!)

At VertiGIS, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels safe, respected, and valued. We encourage everyone who is interested in the role, regardless of race, ethnicity, religion, sex, gender, sexual orientation, disability status or age, to apply. Unique perspectives and experiences are what make our teams strong!

If you self-identify as having a disability, please let us know how we can best assist you. Accommodation is available upon request at any time during the recruitment process.

VertiGIS Compensation Philosophy

At VertiGIS, we strive to offer competitive total compensation packages that include both direct and non-direct compensation such as salary, health care and retirement benefits, variable/incentive pay, paid time off, and other benefits and perks.

Our job postings reflect the expected pay or pay range for each position in alignment with our compensation philosophy and salary budget. This reflects what we feel is competitive based on the profile of candidate we are seeking. The background, experience, and skill set we are seeking will be outlined in the role requirements.

We strive to have a comprehensive approach to compensation and ensure that employees are paid based on the value they bring to the company.

We're a great place to build your career.

Our colleagues are great people and make our company the kind of place we enjoy coming to every day. We reward top performers and stay true to our core values. Since 1999, we've built our business based on steady, sustainable growth – we're still growing and our future is bright!

Note: To avoid potential formatting issues, we require that you submit your resume and cover letter as PDF files.

Note: We use a recruitment tool to reach out to candidates so please check your inbox to ensure our emails are not being filtered as "Social" or "Promotions" (our provider has been notified).