ABOUT PEARL WEST
This is an opportunity to join our rapidly growing team in Downtown Vancouver, British Columbia. Here at Pearl West, we are a rapidly growing business within the e-commerce industry focusing on buying, selling, and launching brands. Over the last few years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our team as we embark on the next phase of our growth.
Established in 2018, Pearl West is quickly becoming a leader in offering the industry. Our creative marketing campaigns have quickly earned us brand recognition, and a reputation for being a breath of fresh air in our industry.
We believe that business needs to be innovative and creative in order to thrive, and we think it's important to provide an exciting and vibrant place to work. Culture is the driving force to our success and feeds into every aspect of what we do.
But we admit we're not for everyone. We're successful because we have high standards, work hard, and hire smart people with strong critical thinking skills – people who are honest and confident enough to say “I don't know – BUT I'll find out!” People whose burning questions during interviews include “How many sick and vacation days do I get?” need not apply. Your time here will be fast and furious and quite the ride. But the rewards are plentiful.
RESPONSIBILITIES
- Social Media Design: Create compelling graphics and visuals for social media platforms, aligning with brand aesthetics and current trends in beauty and skincare.
- Email Marketing Design: Design visually appealing and engaging email layouts for promotional campaigns and newsletters.
- Infographics and Typography: Develop infographics and apply creative typography to enhance storytelling and brand messaging across platforms.
- Video Editing (not required, but a plus): Edit short-form video content for TikTok and Reels, adding effects, animations, and captions as needed to engage target audiences.
- Brand Consistency: Ensure that all designs are consistent with the brand guidelines, enhancing overall brand image and customer experience.
- Illustrations: Produce original illustrations that reflect our brand identity and resonate with our audience in the beauty and skincare sectors.
- Trend Research: Stay updated on industry trends, especially in the beauty and skincare field, to keep designs fresh and relevant.
QUALIFICATIONS:
- Degree in Graphic Design, Visual Arts, or a related field, with 4+ years of experience in graphic design for beauty, skincare, or FMCG.
- Must provide a portfolio demonstrating relevant experience in social media and email marketing design within the beauty/skincare industry.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; experience in video editing software like Premiere Pro or Final Cut Pro is a plus.
- Strong background in designing content specifically for social media and email marketing.
- Skilled in infographics, typography, illustration, and visual storytelling.
- Excellent attention to detail with a keen eye for aesthetics, color, and composition.
- Strong understanding of the beauty, skincare, or FMCG industry, with the ability to reflect trends in visual designs.
This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.
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