Job Profile: Contractor

No. of hours per week: 37.5 hours per week

Working Model: In-person

Number of openings: 1

Position Start date: September 23, 2024

Position End date: 3 months contract, with the possibility of extension

Compensation range: $27-$32 Hourly CAD

The Compensation Range includes the span between the minimum and maximum base salary. The midpoint of the range is approximately halfway between the minimum and the maximum base salary and can be considered for an employee with full job knowledge, required qualifications and experience for the position.

Job Summary:

Cornerstone International Community College of Canada (CICCC) is one of the most prominent private colleges in Vancouver. We have more than 40 years of experience in providing high-quality academic studies and practical work experiences, while providing up-to-date and relevant programs.

We are a unique institution by providing personal attention with our international and multilingual team, individual career guidance and a variety of academic and cultural activities that add new dimensions to the educational experience. The overall strategic vision of the company is ‘Your Success, Our Priority'.

At Cornerstone College, we pride ourselves on fostering an amazing culture that embraces empathy, values, and education. Our dedication to cultivating a supportive community ensures that every employee feels valued and empowered to reach their full potential. With a strong emphasis on empathy and a commitment to instilling core values, we strive to create an environment of Respect, Equity, Diversity and Inclusion to positively impact our employees' overall personal and professional growth.

Organizational Status
We are currently looking forward to welcoming a Full-time Digital Marketing Specialist. You will be part of our fantastic team and report directly to the General Manager and Marketing Manager. You'll be part of a team of experienced and passionate people who believe in continuous development and work hard behind the scenes to help its students thrive in Canada.

Job responsibilities:

Paid Advertising Management:

• Develop, implement, and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook, LinkedIn, Instagram, and TikTok.
• Monitor and analyze ad performance to ensure maximum ROI and lowest CPL.
• Conduct keyword research and create targeted ad copy to reach desired audiences.
• Manage budgets, bids, and pacing to ensure efficient use of advertising spend.

Data Analysis and Reporting:

• Collect, analyze, and interpret data from various digital marketing channels.
• Generate regular reports to measure campaign performance, ROI, and KPIs.
• Utilize tools such as Google Analytics, Excel, and other reporting software to create detailed and actionable insights.
• Present findings and recommendations to the marketing team and stakeholders.

Campaign Optimization:

• Continuously test and refine ad creatives, targeting strategies, and landing pages to improve performance.
• Stay updated on industry trends and best practices to incorporate into campaigns.
• A/B test different approaches and analyzes results to identify areas for improvement.

Collaboration and Communication:

• Work closely with the content, design, and development teams to ensure cohesive and effective marketing campaigns.
• Communicate effectively with clients and stakeholders to understand their needs and objectives.
• Provide regular updates on campaign progress and performance to the marketing manager.

Additional Responsibilities:

• Stay current with digital marketing trends, technologies, and best practices.
• Assist in the development and implementation of the overall digital marketing strategy.
• Provide training and support to junior team members as needed.
• Provide assistance with any additional marketing support by the Marketing Manager.

Supervision ReceivedWorks independently and in collaboration with the General Manager and Marketing Manager. The performance is evaluated for efficiency, effectiveness, achievement of objectives, and quality of work.

Supervision Given None, however, may provide general training/explain the work sequences to new team members.

Qualifications
Minimum Qualification:

1-2 years of work experience as a Digital content creator or writer or similar role.

Bachelor's degree in English, Journalism, Communications, Marketing, or related field (or equivalent work experience).

Ability to create content that drives engagement and qualified leads.

Excellent written, proofreading and verbal communication skills.

Excellent research skills and proficiency in CMS tools such as WordPress.

Familiarity with the best SEO practices.

Experience with content management systems (CMS)

Knowledge of SEO and web traffic metrics

Familiarity with social media platforms and their respective audiences

Ability to work independently and manage multiple projects simultaneously

Strong attention to detail and ability to meet tight deadlines

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software

Experience with video editing software (e.g. Premiere Pro, Final Cut Pro)

Understanding of visual design principles and best practices