About Settlement Communications
The Settlement Communications team provides trauma-informed, culturally safe communications and community support programs to help Class Members understand and engage with approved Settlements, including Sixties Scoop, Federal Indian Day Schools, Indian Residential Day Scholars, First Nations Drinking Water and the First Nations Child and Family Services and Jordan's Principle.
We don't approach Notice as a box-ticking exercise; it's a sacred duty and must be driven by historical awareness, cultural humility, and the primacy of human dignity. We understand that these processes pose challenges for those impacted, including the unavoidable trauma of having to surface painful memories.
By putting Class Members at the core of our work, our aim is to infuse the settlement and claims process with humanity and empathy, providing one-on-one support and resources at every step of the process.
Our services include project management, strategic planning, notice development and implementation, marketing, paid and earned media, creative, digital and social media, issues management and media relations, outreach, in-community and virtual claims support, and measurement and evaluation.
About Data Intelligence
In today's ever-changing stakeholder environment, information is exchanged instantaneously, and negative messages are amplified exponentially. Our Data Intelligence capability cuts through the noise to build stronger and more resilient organizations through programs that identify, measure and manage drivers of reputation.
For the role, our Data Intelligence Account Executive will quantify reputation and identify risks and opportunities in the context of our Class Member partners and broader Settlement Communications engagements.
This role will focus on the gathering and contextualizing of social and traditional media data pertaining to a client, issue, or topic. Familiarity with—or willingness to learn—third-party software like Meltwater (and competitors) and manual techniques are a necessary component to succeed in this position.
About the Role
Reporting to the Senior Director, this role requires strategic thinking, the ability to learn quickly, and the ability to thrive in a fast-paced environment to fulfill necessary responsibilities. This team member must have excellent written and oral communication skills, the ability to succinctly summarize large amounts of data sets, keen attention to detail, good judgment, presentation skills, and problem-solving skills. They will cultivate and maintain relationships with clients and colleagues, and consistently display the ability to write strong media reports and public relations materials.
Responsibilities will include:
- Work collaboratively with colleagues across Settlement Communications as well as across the organization.
- Develop quality work products under time constraints and often without advance notice in crisis situations.
- Support reputational issues management with strategies and tactics to support campaigns, address misinformation and respond to current and emerging issues.
- Monitor news, social media and feedback to identify opportunities to expand or enhance content offerings.
- Support the team in developing crisis communications plans, updating the risk register and issue management framework.
- Keep up to date on industry trends, insights, topics, and best practices and assist in the development and implementation of social media playbooks and guides as required.
- Incorporate cultural sensitivity and trauma informed approaches into all planning and execution, acknowledging and respecting the diverse traditions and values of First Nations communities.
- Other duties as assigned.
We're looking for someone with:
- 1-3 years of strategic communications or public relations experience with experience in corporate reputation or crisis and risk management
- Public relations agency full-time or internship experience preferred but not required
- Strong interest in reputation management and crisis and risk management
- Working knowledge of social media platforms and social response functions, including responding to comments and hiding, blocking and banning comments that do not follow community guidelines (media monitoring and performance)
- Experience executing communication strategies and developing supporting materials, such as messaging, PowerPoints, web content, social posts, and more.
- Bachelor's degree in related field, such as communications, business management, government/political science, legal studies
Good to have:
- Experience working with First Nations leaders, governing entities, communities, and service organizations.
- Bilingual English/French
At Castlemain, we work for and with Indigenous organizations and communities. We strive to build meaningful and productive relationships that serve the needs of our clients, and we are proud that many of our new clients choose to work with us on a repeat basis. Based on our expertise, our services are also sought after by all levels of government. With offices on the unceded territories of the Squamish, Tsleil-Waututh and Musqueam in Vancouver, our team consists of both Indigenous and non-Indigenous professionals who bring together diverse backgrounds in communications and engagement, policy development, natural resource management, and sustainable economic development. Our people are the most important asset in our pursuit of achieving excellence in the work we undertake.
At Castlemain our services are organized with one objective in mind: to achieve results for our clients. Our services are performed by an award-winning team that possesses a wide range of knowledge, experience, and skill. At Castlemain, the services we offer are organized within five practice groups: Negotiation, Governance and Policy, Economic Development, Strategic Engagement and Communications, Settlements and Social Change.
Due to the nature of the work and the people we will be helping to serve as well as the colleagues that you will be working with, we will require people who can operate in both English and French if hired Quebec.